2013 - Tracy Myers

Tracy Myers Shares Marketing Secrets In Virgina

Tracy Myers, an award-winning small business marketing & branding solutions specialist shared money making marketing and branding secrets to a capacity crowd in Bluefield, Virginia on Thursday, March 7, 2013.

Myers taught an abbreviated an abbreviated version of the YOU Are The Brand, Stupid! seminar which is based on his #1 best selling book. He showed the attendees how to leverage their greatest asset with a step-by-step guide that shows them how to easily gain publicity and increased sales without having to spend their hard earned money on a pricey publicist.

Over the course of the seminar, Myers taught the group how to…

Be the media’s go-to expert in their industry, gaining prestige and valuable exposure for free.
Effectively harness social-media tools like Facebook, Twitter, Google+ and Instagram to boost their bottom line.
Host popular events that will have people clamoring to buy their product or service.
Produce marketing materials that potential consumers actually want.
Cut their learning curve by two thirds and have a huge leg up on your competitors by sidestepping the top marketing mistakes.
Utilize 10 brand-building strategies to launch their business into hyper drive, and much, much more!

Click here to learn how to bring Tracy to your organization or function.

About The Sales Executive’s Club

Since its formation in 1954, the Sales Executives Club has played a vital role in advancing salesmanship in the Mercer/Tazewell county area and helps make it the important retailing-wholesaling service center that it is today.

There is a rich history associated with the Sales Executives Club. Formation of the club was sponsored by the Roanoke Sales Executives Club, which is now defunct. For several years, the club was associated with the New York based National Sales Executives Club, which no longer exists. Many things have changed over the years, but the one constant is the goal to provide assistance for our members in improving their own abilities and enhancing the performance of their businesses.

Over the years, some of the nation’s foremost speakers on salesmanship, advertising, public relations and related subjects have addressed the Sales Executives Club. We occasionally draw from the talents of our own members or prominent local executives to make presentations. The club also hosts periodic seminars and workshops available to members and their associates at a fraction of the cost normally associated with such high caliber programs.

The social hour that always preceeds the club’s dinner at Fincastle Country Club is a pleasant and helpful interlude each month. It enables members to get better acquainted and to indulge in “shop talk” in a relaxed and informal atmosphere. The social hour also reflects the opportunity for our “Mystery Handshaker”, another club tradition, to circulate and choose two members to receive door prizes. Indeed, some Sales Executives say this networking feature is as helpful to them in their businesses as the speaker following dinner.

About Tracy Myers

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

For more information about Tracy, visit his website at http://www.tracymyers.com

By tmyers|2013-03-09T10:33:31-05:00March 9, 2013|Blog, Events|

Module 1: Overview of the 21 Secrets

GREG: Hi and welcome to Uncle Frank’s 21 Secrets of Making a Money-Making Customer Experience. My name is Greg Rollett and on today’s program we have Tracy Myers.

If you guys want more information about Tracy, you can visit and learn more at www.TracyMyers.com. Tracy, welcome to today’s program.

TRACY: Greg, it is so good to be here. Thanks for having me.

GREG: We’re really excited to have you and we’re excited to reveal these 21 secrets of creating this money-making customer experience, but for those that are just getting involved in learning about you and what you do, I’d love if you could share a little bit about your passion, how you got into the industry that you got into, and how you made that transition to really helping others.

TRACY: Well, Greg, that’s a great way to lead into today’s program.You know, I really didn’t want to get into the family business. It’s a classic story of something that I really didn’t want to do because I wanted to set myself apart from my father.

My great-grandfather started the very first Frank Myers store more than 83 years ago, believe it or not, and when I was coming up it was just something I didn’t want to do because I wanted to forge my own path.

When I went to college I actually was going to study radio and television and did for a while, and I realized that the jobs I was getting offered was where I could make the money that I felt that I was worth, of course, being eighteen years old and all the experience I had at the time.

But I saw an ad in the paper and it said “Make as much as five thousand dollars a month and work your own schedule selling cars”. Even though I didn’t want to sell cars, I saw this ad and I said you know what, I know I can do that and I can probably do that just through college and I know I can make lots of money and then I can continue doing what I’m going to do.

Well, a funny thing happened while I was selling cars: I actually started enjoying it and making a lot of money doing it, and I realized that it wasn’t the industry that I didn’t like, it was the perception of the industry is what I didn’t like about it.

So I kind of went on a mission at that moment in time to change the perception of the used car industry and really the car industry in general. After working there an entire year through college, I was going to college from 8 to 1 and selling cars from 3 to midnight and my father knew nothing about it.

I called him up one day, and this was after a year and I said, “Dad, guess what? I’ve been selling cars for a year.” He said, “Well, that sounds great.” “And I think I’m ready to come home to the family business, I’m not in school anymore.” And he said, “Yeah, I know.”

Of course, I didn’t think he knew but the older we get the smarter our parents get, you know? And he said, “Yeah, I think I can make a place for you, come on in.”

So I left my job and I was making really good money at that point in time, I’d moved up to a sales manager actually at 18 years old. I came home, came to the dealership the next day, I had my shirt and tie on, and he said, “I think you’re a little overdressed, aren’t you?”

I said, “What do you mean? I’m going to be selling cars.” And he said “No, you’re going to be working in the detail shop.” Well, at that moment I was really angry, of course, but it was the best lesson my father ever taught me at that moment in time.

So here I am today, all these years later, and we’re real fortunate to have the business that we have here. It really has become the mission not only to change the perception of the automotive industry, but to create an experience for our customers that visit the store every day.

GREG: That was a really great story because it really does lead into all the things we’re going to talk about. I know through your experience just being that sales rep and then running your family business you’ve got these secrets and these strategies that have made you and your company successful.

That’s what we’re really going to cover in this first module and what I want to do is I kind of wanted to give everyone an overview and talk about why customer experience is so crucial, not just in today’s economy but in business in general.

– To Be Continued. Stay Tuned For Part 2 Coming Soon!

By tmyers|2013-02-27T19:07:55-05:00February 27, 2013|Blog|

Frankism #2 – Customers Must LOVE Your Process
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Frankism #2 – Customers Must LOVE Your Process

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Frankism #2 – Customers Must LOVE Your Process

“To achieve maximum success, customers must love your process as much as your products.”

The perfect example of this Uncle Frankism is McDonald’s. No matter where you are, Russia, China or any of our 50 states, you can go to a McDonald’s and get basically the same hamburger. Their company’s processes are solid, tested and proven to be effective. That is one of the reasons they have achieved maximum success.

Most famous for their fries, they have the same fries in all of their international locations. They have taken ordinary potatoes (which anyone can buy) and created a product that millions of people around the world love. Whether its Poland or Alaska, McDonald’s fries are cooked the same way, in the same type of fryer, with the same type of oil, and the same amount of salt added. They taste the same and are served fresh and hot (in basically the same types of paper bags and boxes).

They have perfected not only their product, but also their process – what they purchase, how they preserve its flavor and how they cook, wrap and present it.

People want their food fast and consistent. McDonald’s gives them that.

There may be a different or better burger down the street, but if people see a McDonald’s while on a trip, they know what they will get – the same fast food packaged in the same way they get it at home. People know that McDonald’s processes are as good and reliable as their products.

When Uncle Frank was looking for a way to grow his car dealership, he turned to McDonalds for inspiration. He knew he would have to create a process that customers loved, and required that it be customer-friendly. In order to provide such, Uncle Frank eliminated commission-based sales in an effort to remove an outdated, unfriendly process.

He wanted his customers to have a better car shopping experience, instead of being hassled by a salesperson whose next paycheck depended on how much over invoice price they could charge their customers. So, he developed a consistent customer-friendly process of selling cars.

It became a well-known fact that buying a car from UncleFrank was an easy and pleasant process – honesty, fairness, prices posted right on the car, and all the free information that a car shopper wanted, with NO pressure to buy today and a quick and friendly check-out process, but not a hectic all day affair.

The process of buying a car at Uncle Frank’s became as good as the cars he sold. As a result, he sold more of them.

– Taken from the best-selling book Uncle Frank ‘Sez’/Copyright Tracy Myers

http://www.tracymyers.com/uncle-frank-sez/

By tmyers|2013-02-18T16:14:10-05:00February 18, 2013|Blog|

Best-selling Author Tracy Myers Named Producer On New Film

Best-selling author Tracy Myers, in a joint effort with Entrepreneurs International Foundation, is serving as a Producer of an upcoming documentary film from CelebrityFilms®. Emmy® Award winning Director, Nick Nanton, is directing the film, which is a documentary about the Casa Hogar children’s home in Acapulco, Mexico. It launched production in early January, 2013.

The documentary will reveal an in-depth look at the incredible story of the Casa Hogar children’s home in Acapulco, specifically how the home is providing a nurturing environment with a focus on education in this economically disadvantaged region. Casa Hogar is a children’s home that provides care, shelter, strength, love and hope in a Christian environment for orphaned and abandoned children in Acapulco, Mexico.

The work that the orphanage is doing “is changing the lives of these kids. They are bringing in kids from the streets and providing them with not only food, shelter and education, but most importantly the love of a family environment,” said Director Nick Nanton. “We are excited that we got to film a movie as well as renovate their library and computer center with hundreds of new books and 10 new computers,” Nanton continued.

“Being Producer of this film was an incredible experience,” said Tracy Myers. “However, it was more about helping those kids than making a movie. The movie was just a bonus.”

Tracy Myers is joining The Emmy® Award winning team at CelebrityFilms® to help bring this film to full production. Tracy was also an executive producer of the film, “Esperanza,” filmed last year in The Dominican Republic and was the subject of the Emmy® nominated film “Car Men”.

About Tracy Myers

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

For more information about Tracy Myers, visit http://www.tracymyers.com

Learn more about Casa Hogar at http://micasahogar.org/

By tmyers|2013-02-15T18:41:20-05:00February 15, 2013|Blog, Events|

Tracy Myers, Best Selling Author, Profiled In Success Magazine

Best-selling author Tracy Myers, was recently profiled in the November 2012 issue of Success magazine. In the 5 page feature, Repairing Brand Damage, Tracy Myers was interviewed about the proper way for a small business to handle a public relations nightmare.

Tracy stressed the importance of getting out in front of the story, of being honest and transparent. “To spread your message effectively, it’s essential to have your support group—what I affectionately call “the herd”—in place from the start. Your loyal customers—the die-hards—are your greatest allies. If anyone’s going to argue on your behalf, it’s them. Once something like this happens, it’s too late to get the troops together,” he says. “You need to do it now.”

To read the full article in Success magazine, go HERE.

For more information about Tracy Myers, visit http://www.tracymyers.com

By tmyers|2013-02-11T08:00:13-05:00February 11, 2013|Blog, Winston Salem Business News|

Tracy Myers appears in Forbes magazine.

7 time Best Selling Author, Tracy Myers, was recently seen in Forbes magazine as part of a feature called “America’s PremierExperts® Presents: Forecasts & Strategies For the New Year & Beyond.” In the Forbes feature, Tracy Myers was asked for his “top tips on health, wealth and success to help you thrive in the New Year and beyond.”

Mr. Myers remarked, “Treat prospects and customers as friends. You want people to feel that you care about them and that it’s not just about the money. Little things like remembering important personal details or sending a birthday card can make all the difference.”

For more information about Tracy Myers, visit http://www.tracymyers.com

By tmyers|2013-02-09T15:51:15-05:00February 9, 2013|Blog, Winston Salem Business News|

Tracy Myers Live

How to Run Your Business By the Book



				
																			
																						By tmyers|2013-02-04T12:59:08-05:00February 4, 2013|Live-On-Air|							
																														
									
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					Tracy Myers To Executive Produce New Documentary Film
										
					
						Tracy E. Myers, Award-Winning Small Business Marketing & Branding Solutions Specialist and owner of Frank Myers Auto Maxx, will serve as an Executive Producer on the upcoming documentary film, “Esperanza”, from CelebrityFilms™.  Shot in the Dominican Republic, the film showcases Esperanza International – an organization that dedicates itself to free children and their families from poverty through initiatives that generate income, education and health, restoring self-worth and dignity to those who have lost hope. Emmy Award winning Director, Nick Nanton, directed the film.
Tracy Myers joined The Emmy Award winning team at CelebrityFilms™ to help bring this film to full production. The documentary reveals an in-depth look at Esperanza International’s incredible story and what can happen when people believe in an idea and act to make it come true.
Dave Valle, former Major League Baseball catcher, along with his wife Vicky founded the organization in 1995.  Learn more here: http://esperanza.org/home/about-us/founders-story.html. Their mission statement can be found here: http://esperanza.org/home/about-us/mission-statement.html
About Tracy Myers
Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary…a Walt Disney for a new generation.”
He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.
Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.
Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards.
As the founder of his own coaching program, Tracy teaches ambitious car dealership owners and employees how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert status.
Tracy spends his spare time with charities that are close to his heart: He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.
About Celebrity Films™
CelebrityFilms™ is led by Emmy® Award Winning Director and Producer, Nick Nanton and Emmy® Nominated Producer, JW Dicks. Dicks and Nanton produce multiple syndicated television shows including The Brian Tracy Show,Meet the Experts, The Michael E. Gerber Show, World Fitness Elite, Consumer’s Advocate, The New American Dreamand Health & Wellness Today.  Their productions have been nominated for 2 Emmy’s and they have been awarded 11 Telly Awards for excellence in television and film production.  Combined, they have produced and directed more than 300 television episodes and dozens of films.
Dicks & Nanton have been seen in USA Today, The Wall Street Journal, Newsweek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, FastCompany.com and have appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well.
Learn more at http://www.CelebrityFilms.com
					
				

				
																			
																						By tmyers|2013-01-24T17:23:41-05:00January 24, 2013|Blog, Winston Salem Business News|							
																														
									
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					Myers Welcomed Home To Packed Crowd At Linking Winston Salem Event
										
					
						Tracy Myers, the award-winning small business marketing & branding solutions specialist from Winston Salem, brought his “YOU Are The Brand” presentation to a packed house of Linking Winston Salem members on December 11th, 2012. 
“It’s ironic that I’ve traveled the country the past 2 years teaching others about the power of personal marketing and branding but I rarely get to speak to my home crowd,” said Myers. “This was a fantastic opportunity and I can’t thank the nice folks of Linking Winston Salem enough for presenting me the opportunity.”
About Linking Winston Salem
Linking Winston-Salem is a gathering of professionals in Winston-Salem and Forsyth County wishing to grow professionally. Using new technology as well as old-fashioned networking opportunities, Linking Winston-Salem and you can help create an even better place to work and live.
About Tracy Myers
Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. Business Leader Magazine recently recognized his car dealership, Frank Myers Auto Maxx, as the number one Small Business in NC.
Tracy has been featured in publications such as Inc. Magazine, Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country.
Tracy spends his spare time with charities that are close to his heart: Christmas Toy Drive, Uncle Frank Gives, Marketers for Good and WrestleCade. He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.
 
 
 
					
				

				
																			
																						By tmyers|2013-01-15T10:06:22-05:00January 15, 2013|Blog, Events, Winston Salem Business News|							
																														
									
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					Myers Offers Brand Building Tips At Sold Out ConvergeSouth
										
					
						Award-winning small business marketing & branding solutions specialist, Tracy Myers, presented his keynote “YOU Are The Brand” at the sold out ConvergeSouth technology and business conference in Greensboro on October 12, 2012 at the Elon School of Law in Greensboro, NC. 
He shared tips that any business can use on building a brand. Here are a few:
– Create a website with great lead capture and that features you as the brand. Your website should be an extension of you and feature you, Myers says. Many business leaders don’t want to be the face of the company, but even in our technologically driven times people do business with other people, he told the audience.
– Give something to get something, whether it be to get people in the door or to build sales. During one promotion, Myers’ car dealership offered $5 Wal-Mart gift cards to get folks in the door that yielded a high return on investment. He joked that you’d be surprised to find out what people are willing to do for a $5 Walmart gift card.
– Provide customers with helpful information that draws them to your business, such as a blog or a newsletter that people want to read.
– Share success stories from happy customers in every venue — on the Web, in newsletters and on social media — but also be quick to publicly address complaints there as well.
– Self publish a book. It can be a series of articles collected over time, a topic-based special report or one where people submit their own stories for compilation. But publishing a book establishes you as an expert — and allows you to hand out what is essentially a 200-page business card.
– Make a splash in social media. Myers is on Twitter and Facebook constantly and does most of his own posts himself, joking that doing otherwise would be like another man taking out his wife. His tips: Don’t spam; use your own picture and not a logo; update frequently; be creative; have fun; and engage in conversation.
– Give customers a free sample that leaves them wanting to pay for more. Offer free e-books, courses or workshops, but use that as a funnel to get potential customers to pay for items.
Want to learn more about Myers and his work in branding and marketing? Myers would be the first to tell you that more information is available right here on his website.
* Thank you to Amy Dominello Braun with The Business Journal for her contribution to the story.
 
					
				

				
																			
																						By tmyers|2013-01-14T15:24:14-05:00January 14, 2013|Blog, Events|							
																														
									
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			Previous23

“Tracy Myers is a visionary…
a Walt Disney for a new generation.”

Frankism #2 – Customers Must LOVE Your Process

SITE NAVIGATION

STORE NAVIGATION

SITES TO VISIT

CONTACT

“Tracy Myers is a visionary… a Walt Disney for a new generation.”

About The Sales Executive’s Club

Module 1: Overview of the 21 Secrets

– To Be Continued. Stay Tuned For Part 2 Coming Soon!

“To achieve maximum success, customers must love your process as much as your products.”

About Tracy Myers

About Tracy Myers

About Celebrity Films™

About Linking Winston Salem

About Tracy Myers

SITE NAVIGATION

STORE NAVIGATION

SITES TO VISIT

CONTACT

“Tracy Myers is a visionary…
a Walt Disney for a new generation.”