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<p>This years winner of the CIADA Community Service Award is [&hellip;]</p>

Author’s Note: I originally wrote and published the following post as a tribute to my father...

<p>As I travel the country and consult auto dealers, they [&hellip;]</p>

<p>In part one of Strong Customer Relationships, I introduced the [&hellip;]</p>

I remember being asked “how do you do all that you do?” Not exactly sure what the person meant by that statement so I asked for clarification....

I remember receiving a disheartening and anonymous email from someone who told me to “stop putting on a fake persona on social media because it’s sickening…it’s impossible for someone to be as happy as you pretend to be all the time. I mean, you own a used car lot. How happy and successful can you possibly be?”

TRUE STORY: A General Manager of a BIG dealer group called me one afternoon about securing my training services. Allow me to share “the meat” of the conversation with you. As always, names have not been used to protect their ignorance.

<p> In part one of Strong Customer Relationships, I introduced the [&hellip;]</p>

There are two types of ads: one wins awards for the agency that created it and one makes money for the client. It is rare for one ad to be able to do both. Below is an example of an award winning ad, or at least one that should be.

I often talk about the 2 different types of ads: award winning ones and ones that produce an ROI, or Return On Investment.