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I’m excited to be part of the 2026 Mid-Atlantic Annual Convention & Tailgate, taking place October 4–5 at Caesars Atlantic City. On Monday, October 5, I’ll first join Melissa Rowan of Red, White & Blue Autos and Kaleb Bryan of The Auto Cave for a panel called Success Leaves Clues: A Day in the Life of Top-Performing Dealers. The conversation will be moderated by Troy Spring and will be centered around real dealers, real stories, and real takeaways attendees can put to work in

I am incredibly proud and humbled to share that Frank Myers Auto Maxx has received the 2026 Automotive Excellence Award from the Consumer Ratings Institute, recognizing us among the top 1% of automobile dealerships in the United States. That is a big statement, but I want to be clear about something: this honor is not about me alone. It belongs to the people who make up the Frank Myers Auto Maxx family every day. Our Solutions Providers, service team, detail and recon team, o

Tracy Myers wins Servants Heart Award From CIADA and Greenville Auto Auction I’ve been fortunate to receive a lot of awards and recognition during my 35 years in the car business, but some mean more than others. This is one of them. At the 2026 Carolinas Independent Automobile Dealers Association (CIADA) Convention & Expo in South Carolina, I was honored to receive the CIADA Servant’s Heart Award for the second time. The award recognizes independent automobile dealers who bel

An imagined young Tracy Myers in eighth grade in 1985, using a double cassette deck boom box and homemade antenna to record and sell mixtapes, one of his earliest entrepreneurial ventures. Some entrepreneurs start businesses. Others have been building things their entire lives without realizing it. If you had asked me as a kid what I wanted to be when I grew up, I probably wouldn't have said entrepreneur, business owner, or automotive dealer. Truth be told, I probably wouldn'

At Frank Myers Auto Maxx, we believe leadership starts with service, business is stewardship, and success means more than sales numbers. Faith-based leadership isn't something we practice after work hours. It's part of who we are. Let God drive. I've spent most of my life in the automobile business. I've celebrated record months, survived recessions, watched markets rise and fall, and experienced more sleepless nights than I care to admit. If you've been in this business long

Entrepreneur, author, speaker, event promoter and business leader Tracy Myers, CMD, will address members of the Salisbury Rotary Club on Tuesday, June 16, sharing insights from a career that spans more than three decades in business, leadership, branding, and community involvement. Myers is also the owner of Frank Myers Auto Maxx, one of the most recognized independent automotive dealerships in the United States. A fourth-generation entrepreneur and part of a five-generation

Tracy Myers Is Speaking At NIADA 2026 There are certain events on my calendar that I look forward to every single year, and the NIADA Convention & Expo sits right at the top of that list. This June will be especially meaningful because I've been selected to educate dealers at the NIADA Convention & Expo for a record 13th time. Even better? I'll be speaking about my favorite subject in the world: marketing and advertising. For those who know me, that probably comes as no surpr

You Are Still The Brand, Stupid! by Tracy Myers There are moments in business that remind you why you keep showing up, keep learning, and keep pushing forward. For me, this is one of those moments. I'm honored and excited to announce that my new book, You Are STILL The Brand, Stupid!, has debuted at #1 on three Amazon Best-Seller lists. For an author, entrepreneur, and lifelong student of marketing, seeing this book connect with readers in such a meaningful way is incredibly

Author Tracy Myers Wins International Impact Book Award When I wrote Lil' Frank and the Big Hat, I wasn't trying to win an award. I wasn't trying to become a children's author. And I certainly wasn't expecting the book to become a best-seller and later receive an International Impact Book Award. I was simply trying to tell a story. A story about confidence. A story about believing in yourself when others doubt you. A story about having the courage to stand out in a world that

I once had a long conversation with Team Member at the dealership. He said he was contemplating taking a job offer with a competitor and wanted an "honest opinion". He said the automotive industry would always be his career path but wanted to experience how the "other side" lived (meaning the folks who work at a new car dealership). I’m always grateful when someone comes to me and has an adult conversation about these things instead of just walking out, never to be see or hea