Tracy Myers to Share “Success Leaves Clues” Lessons and Sign You Are Still The Brand, Stupid! at Mid-Atlantic Convention

I’m excited to be part of the 2026 Mid-Atlantic Annual Convention & Tailgate, taking place October 4–5 at Caesars Atlantic City.

On Monday, October 5, I’ll first join Melissa Rowan of Red, White & Blue Autos and Kaleb Bryan of The Auto Cave for a panel called Success Leaves Clues: A Day in the Life of Top-Performing Dealers. The conversation will be moderated by Troy Spring and will be centered around real dealers, real stories, and real takeaways attendees can put to work in their own businesses.

I’ve always believed there is value in getting in the room with people who are doing the work, facing the challenges, learning the lessons, and continuing to find ways to improve. There is no one-size-fits-all blueprint for success in this business, but there are always clues. The way leaders build their teams, serve customers, create culture, market their businesses, handle adversity, and stay consistent all leave a trail worth studying.

Following the panel, I’ll host a book signing at 12 p.m. for my newest book, You Are Still The Brand, Stupid! The book is built around a simple truth: while the tools, technology, and ways we communicate continue to change, people still do business with people they know, like, trust, and remember.

Your reputation matters. Your consistency matters. The way you treat people matters. Whether you own a dealership, lead a team, sell a product, or are working to create your next opportunity, you are already building a brand every day. The question is whether you are building it intentionally.

I would love for you to join us for the panel, stop by the signing, and spend the weekend learning alongside some of the best people in our industry.

Registration for the 2026 Mid-Atlantic Annual Convention & Tailgate is only $95. Register here and learn more at MidAtlanticConvention.com.