Award Winning Ads Versus ROI Producing Ads

There are two types of ads: one wins awards for the agency that created it and one makes money for the client. It is rare for one ad to be able to do both. Below is an example of an award winning ad, or at least one that should be. It was created by BBH, …

Why Dealers Should Avoid This Type Of Advertising

I often talk about the 2 different types of ads: award winning ones and ones that produce an ROI, or Return On Investment. Click the photo below to see a perfect example of an award winning commercial. It’s by Apple and it’s beautifully done. The problem is that car dealerships who try and emulate this formula …