Give Respect To Get Respect

I was at my dealership, Frank Myers Auto Maxx, once and I was asked to speak with an upset customer. “Sure, I’ll be glad to.” So I invited him into a private office where we sat down. While sharing his concern, he paused often and then would say insert words like “darn” and “heck”. It was …

Tracy Myers Wins CIADA Community Service Award

This years winner of the CIADA Community Service Award is an active dealer in all of the communities he serves. Tracy Myers, owner of Frank Myers Auto Maxx in Winston-Salem, NC, has been a leader a giver in the community, always giving back when he could and never asking for anything in return. In 2011, …

Happy Father’s Day, Uncle Frank!

Author’s Note: I originally wrote and published the following post as a tribute to my father in June of 2010. It was so well received that I have reposted it every Father’s Day weekend since then. This year, I decided to update it. Enjoy and “Happy Father’s Day!” – Tracy Myers At least once a …

Dealerships Can Achieve Results Using Social Media/Part 1

As I travel the country and consult auto dealers, they seem to fall into 2 camps regarding the use of social media as an effective marketing tool. Over the next few weeks, I’m going to discuss the differences in those camps as well as share some examples of businesses who are doing it right as …

Strong Customer Relationships: The Six Pillars/Part 5

In part one of Strong Customer Relationships, I introduced the six vital pillars that support strong customer relationships. I also discussed pillar #1: Making The Right First Impression (read about it HERE). In part two, I discussed pillar #2: Being Easy To Do Business With (read about it HERE). In part three, I discussed pillar …