Get Paid For Your Passion

I remember being asked “how do you do all that you do?” Not exactly sure what the person meant by that statement so I asked for clarification. They responded by saying “you write 3 or 4 books a year, you’re traveling and speaking all the time, you run a successful car dealership and consulting business, …

Why Dealers Should Avoid This Type Of Advertising

I often talk about the 2 different types of ads: award winning ones and ones that produce an ROI, or Return On Investment. Click the photo below to see a perfect example of an award winning commercial. It’s by Apple and it’s beautifully done. The problem is that car dealerships who try and emulate this formula …