“Tracy Myers is a visionary…
a Walt Disney for a new generation.”

– Brian Tracy, New York Times Best-Selling Author

Frankism #2 – Customers Must LOVE Your Process

“To achieve maximum success, customers must love your process as much as your products.”

2010UncleFrankThe perfect example of this Uncle Frankism is McDonald’s. No matter where you are, Russia, China or any of our 50 states, you can go to a McDonald’s and get basically the same hamburger. Their company’s processes are solid, tested and proven to be effective. That is one of the reasons they have achieved maximum success.

Most famous for their fries, they have the same fries in all of their international locations. They have taken ordinary potatoes (which anyone can buy) and created a product that millions of people around the world love. Whether its Poland or Alaska, McDonald’s fries are cooked the same way, in the same type of fryer, with the same type of oil, and the same amount of salt added. They taste the same and are served fresh and hot (in basically the same types of paper bags and boxes).

They have perfected not only their product, but also their process – what they purchase, how they preserve its flavor and how they cook, wrap and present it.

People want their food fast and consistent. McDonald’s gives them that.

There may be a different or better burger down the street, but if people see a McDonald’s while on a trip, they know what they will get – the same fast food packaged in the same way they get it at home. People know that McDonald’s processes are as good and reliable as their products.

When Uncle Frank was looking for a way to grow his car dealership, he turned to McDonalds for inspiration. He knew he would have to create a process that customers loved, and required that it be customer-friendly. In order to provide such, Uncle Frank eliminated commission-based sales in an effort to remove an outdated, unfriendly process.

He wanted his customers to have a better car shopping experience, instead of being hassled by a salesperson whose next paycheck depended on how much over invoice price they could charge their customers. So, he developed a consistent customer-friendly process of selling cars.

It became a well-known fact that buying a car from UncleFrank was an easy and pleasant process – honesty, fairness, prices posted right on the car, and all the free information that a car shopper wanted, with NO pressure to buy today and a quick and friendly check-out process, but not a hectic all day affair.

The process of buying a car at Uncle Frank’s became as good as the cars he sold. As a result, he sold more of them.

– Taken from the best-selling book Uncle Frank ‘Sez’/Copyright Tracy Myers




By |2013-02-18T16:14:10-05:00February 18, 2013|Blog|

Tracy Myers Wins Passion Award From PCG

The first ever Passion Award  was awarded by PCG Digital Marketing at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18. Seven automotive industry leaders were recipients of the award. This is the first year that the awards have been given out.

Awards recognized seven outstanding professionals within the automotive community that have made a commitment to excellence and dedicate themselves for the betterment of the automotive community as a whole.

The seven recipients of the 2011 Passion Awards were:

Ralph Paglia (Founder of Automotive Digital Marketing Community)
Jeff Kershner (Founder of DealerRefresh)
Matt Haiken (Prestige Volvo, NJ)
AJ Maida (Papa’s Dodge, CT)
Tracy Myers (Owner of Frank Myers Auto Maxx, NC)
Rob Fontano (Marazzi Motors, FL)
Joe Pistell (Sun Auto Warehouse, NY)

Ralph Paglia and Jeff Kershner, both founders of online automotive communities, were recognized for their efforts in sharing best practices and thought provoking content online to help dealer professionals learn and grow.

The remaining five recipients are dealer professionals that have dedicated themselves to the success of their dealership and the automotive industry in general.

The Passion Awards were created by PCG Digital Marketing and will be handed out annually at the Automotive Marketing Boot Camp conference.

About PCG Digital Marketing

PCG Digital Marketing (http://www.pcgdigitalmarketing.com/) is a full use digital selling group that serves aAutomotive Industry. PCG is nationally famous as a personality in Automotive Search Engine Optimization (SEO) and automotive digital marketing.

Brian Pasch, CEO and owner of PCG Digital Marketing is an active blogger, author and orator during automotive conferences, 20 Groups and digital selling forums. PCG Digital Marketing is also a creator of a Automotive Website Awards, that recognizes a best automotive websites platforms formed on their hunt selling effectiveness, a Digital Marketing Strategies Conference and Automotive Marketing Boot Camp.

About Tracy Myers

Tracy Myers has built a nationally recognized reputation as the helmsman for one of the most successful car dealerships in the country, for which he is commonly referred to as The Nation’s Premier Automotive Solutions Provide.

He has shared his business acumen with viewers of FOX News, NBC, ABC and CBS, and has appeared on stages from coast to coast to share his inspirational stories and strategies for success. His best-selling books help people become better consumers as well as inspire industry leaders to become “game changers.”

As the Dean of The Celebrity Academy, Tracy teaches ambitious business owners, professionals and entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition by building their Celebrity Expert status.

To learn more about Tracy, please visit http://www.tracymyers.com

By |2011-05-04T16:59:26-04:00May 4, 2011|Blog|
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