Frankism #2 – Customers Must LOVE Your Process

“To achieve maximum success, customers must love your process as much as your products.” The perfect example of this Uncle Frankism is McDonald’s. No matter where you are, Russia, China or any of our 50 states, you can go to a McDonald’s and get basically the same hamburger. Their company’s processes are solid, tested and proven to be effective. That is …

Tracy Myers Wins Passion Award From PCG

The first ever Passion Award  was awarded by PCG Digital Marketing at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18. Seven automotive industry leaders were recipients of the award. This is the first year that the awards have been given out. Awards recognized seven outstanding professionals within the automotive community that have made …