Dealerships Can Achieve Results Using Social Media/Part 1

As I travel the country and consult auto dealers, they seem to fall into 2 camps regarding the use of social media as an effective marketing tool. Over the next few weeks, I’m going to discuss the differences in those camps as well as share some examples of businesses who are doing it right as …

Strong Customer Relationships: The Six Pillars/Part 5

In part one of Strong Customer Relationships, I introduced the six vital pillars that support strong customer relationships. I also discussed pillar #1: Making The Right First Impression (read about it HERE). In part two, I discussed pillar #2: Being Easy To Do Business With (read about it HERE). In part three, I discussed pillar …

Get Paid For Your Passion

I remember being asked “how do you do all that you do?” Not exactly sure what the person meant by that statement so I asked for clarification. They responded by saying “you write 3 or 4 books a year, you’re traveling and speaking all the time, you run a successful car dealership and consulting business, …

Fake It ‘Till You Make It

I remember receiving a disheartening and anonymous email from someone who told me to “stop putting on a fake persona on social media because it’s sickening…it’s impossible for someone to be as happy as you pretend to be all the time. I mean, you own a used car lot. How happy and successful can you …

Does Your Teacher/Trainer/Consultant Walk The Walk?

TRUE STORY: A General Manager of a BIG dealer group called me one afternoon about securing my training services. Allow me to share “the meat” of the conversation with you. As always, names have not been used to protect their ignorance. Him: “I’ve spoken with several trainers and consultants before you. I know what I’m …