“Tracy Myers is a visionary…
a Walt Disney for a new generation.”

– Brian Tracy, New York Times Best-Selling Author

21 Secrets Of Creating A Money-Making Customer Experience/Part 1

Module 1: Overview of the 21 Secrets

PTF 21 secretsGREG: Hi and welcome to Uncle Frank’s 21 Secrets of Making a Money-Making Customer Experience. My name is Greg Rollett and on today’s program we have Tracy Myers.

If you guys want more information about Tracy, you can visit and learn more at www.TracyMyers.com. Tracy, welcome to today’s program.

TRACY: Greg, it is so good to be here. Thanks for having me.

GREG: We’re really excited to have you and we’re excited to reveal these 21 secrets of creating this money-making customer experience, but for those that are just getting involved in learning about you and what you do, I’d love if you could share a little bit about your passion, how you got into the industry that you got into, and how you made that transition to really helping others.

TRACY: Well, Greg, that’s a great way to lead into today’s program.You know, I really didn’t want to get into the family business. It’s a classic story of something that I really didn’t want to do because I wanted to set myself apart from my father.

My great-grandfather started the very first Frank Myers store more than 83 years ago, believe it or not, and when I was coming up it was just something I didn’t want to do because I wanted to forge my own path.

When I went to college I actually was going to study radio and television and did for a while, and I realized that the jobs I was getting offered was where I could make the money that I felt that I was worth, of course, being eighteen years old and all the experience I had at the time.

But I saw an ad in the paper and it said “Make as much as five thousand dollars a month and work your own schedule selling cars”. Even though I didn’t want to sell cars, I saw this ad and I said you know what, I know I can do that and I can probably do that just through college and I know I can make lots of money and then I can continue doing what I’m going to do.

Well, a funny thing happened while I was selling cars: I actually started enjoying it and making a lot of money doing it, and I realized that it wasn’t the industry that I didn’t like, it was the perception of the industry is what I didn’t like about it.

So I kind of went on a mission at that moment in time to change the perception of the used car industry and really the car industry in general. After working there an entire year through college, I was going to college from 8 to 1 and selling cars from 3 to midnight and my father knew nothing about it.

I called him up one day, and this was after a year and I said, “Dad, guess what? I’ve been selling cars for a year.” He said, “Well, that sounds great.” “And I think I’m ready to come home to the family business, I’m not in school anymore.” And he said, “Yeah, I know.”

Of course, I didn’t think he knew but the older we get the smarter our parents get, you know? And he said, “Yeah, I think I can make a place for you, come on in.”

So I left my job and I was making really good money at that point in time, I’d moved up to a sales manager actually at 18 years old. I came home, came to the dealership the next day, I had my shirt and tie on, and he said, “I think you’re a little overdressed, aren’t you?”

I said, “What do you mean? I’m going to be selling cars.” And he said “No, you’re going to be working in the detail shop.” Well, at that moment I was really angry, of course, but it was the best lesson my father ever taught me at that moment in time.

So here I am today, all these years later, and we’re real fortunate to have the business that we have here. It really has become the mission not only to change the perception of the automotive industry, but to create an experience for our customers that visit the store every day.

GREG: That was a really great story because it really does lead into all the things we’re going to talk about. I know through your experience just being that sales rep and then running your family business you’ve got these secrets and these strategies that have made you and your company successful.

That’s what we’re really going to cover in this first module and what I want to do is I kind of wanted to give everyone an overview and talk about why customer experience is so crucial, not just in today’s economy but in business in general.

– To Be Continued. Stay Tuned For Part 2 Coming Soon!

By |2013-02-27T19:07:55-05:00February 27, 2013|Blog|

Frankism #2 – Customers Must LOVE Your Process

“To achieve maximum success, customers must love your process as much as your products.”

2010UncleFrankThe perfect example of this Uncle Frankism is McDonald’s. No matter where you are, Russia, China or any of our 50 states, you can go to a McDonald’s and get basically the same hamburger. Their company’s processes are solid, tested and proven to be effective. That is one of the reasons they have achieved maximum success.

Most famous for their fries, they have the same fries in all of their international locations. They have taken ordinary potatoes (which anyone can buy) and created a product that millions of people around the world love. Whether its Poland or Alaska, McDonald’s fries are cooked the same way, in the same type of fryer, with the same type of oil, and the same amount of salt added. They taste the same and are served fresh and hot (in basically the same types of paper bags and boxes).

They have perfected not only their product, but also their process – what they purchase, how they preserve its flavor and how they cook, wrap and present it.

People want their food fast and consistent. McDonald’s gives them that.

There may be a different or better burger down the street, but if people see a McDonald’s while on a trip, they know what they will get – the same fast food packaged in the same way they get it at home. People know that McDonald’s processes are as good and reliable as their products.

When Uncle Frank was looking for a way to grow his car dealership, he turned to McDonalds for inspiration. He knew he would have to create a process that customers loved, and required that it be customer-friendly. In order to provide such, Uncle Frank eliminated commission-based sales in an effort to remove an outdated, unfriendly process.

He wanted his customers to have a better car shopping experience, instead of being hassled by a salesperson whose next paycheck depended on how much over invoice price they could charge their customers. So, he developed a consistent customer-friendly process of selling cars.

It became a well-known fact that buying a car from UncleFrank was an easy and pleasant process – honesty, fairness, prices posted right on the car, and all the free information that a car shopper wanted, with NO pressure to buy today and a quick and friendly check-out process, but not a hectic all day affair.

The process of buying a car at Uncle Frank’s became as good as the cars he sold. As a result, he sold more of them.

– Taken from the best-selling book Uncle Frank ‘Sez’/Copyright Tracy Myers

http://www.tracymyers.com/uncle-frank-sez/

 

 

By |2013-02-18T16:14:10-05:00February 18, 2013|Blog|

Best-selling Author Tracy Myers Named Producer On New Film

filmBest-selling author Tracy Myers, in a joint effort with Entrepreneurs International Foundation, is serving as a Producer of an upcoming documentary film from CelebrityFilms®.  Emmy® Award winning Director, Nick Nanton, is directing the film, which is a documentary about the Casa Hogar children’s home in Acapulco, Mexico. It launched production in early January, 2013.  

The documentary will reveal an in-depth look at the incredible story of the Casa Hogar children’s home in Acapulco, specifically how the home is providing a nurturing environment with a focus on education in this economically disadvantaged region. Casa Hogar is a children’s home that provides care, shelter, strength, love and hope in a Christian environment for orphaned and abandoned children in Acapulco, Mexico.

The work that the orphanage is doing “is changing the lives of these kids. They are bringing in kids from the streets and providing them with not only food, shelter and education, but most importantly the love of a family environment,” said Director Nick Nanton.  “We are excited that we got to film a movie as well as renovate their library and computer center with hundreds of new books and 10 new computers,” Nanton continued.

“Being Producer of this film was an incredible experience,” said Tracy Myers. “However, it was more about helping those kids than making a movie. The movie was just a bonus.”

Tracy Myers is joining The Emmy® Award winning team at CelebrityFilms® to help bring this film to full production. Tracy was also an executive producer of the film, “Esperanza,” filmed last year in The Dominican Republic and was the subject of the Emmy® nominated film “Car Men”.

About Tracy Myers 

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com 

Learn more about Casa Hogar at http://micasahogar.org/

 

 

By |2013-02-15T18:41:20-05:00February 15, 2013|Blog, Events|

Tracy Myers, Best Selling Author, Profiled In Success Magazine

 

Success Magazine with Tracy Myers Katie CouricBest-selling author Tracy Myers, was recently profiled in the November 2012 issue of Success magazine. In the 5 page feature, Repairing Brand Damage, Tracy Myers was interviewed about the proper way for a small business to handle a public relations nightmare.

Tracy stressed the importance of getting out in front of the story, of being honest and transparent. “To spread your message effectively, it’s essential to have your support group—what I affectionately call “the herd”—in place from the start. Your loyal customers—the die-hards—are your greatest allies. If anyone’s going to argue on your behalf, it’s them. Once something like this happens, it’s too late to get the troops together,” he says. “You need to do it now.”

To read the full article in Success magazine, go HERE.

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com

By |2013-02-11T08:00:13-05:00February 11, 2013|Blog, Winston Salem Business News|

Tracy Myers Featured in Forbes Magazine

Tracy Myers appears in Forbes magazine.

Tracy Myers appears in Forbes magazine.

7 time Best Selling Author, Tracy Myers, was recently seen in Forbes magazine as part of a feature called “America’s PremierExperts® Presents: Forecasts & Strategies For the New Year & Beyond.” In the Forbes feature, Tracy Myers was asked for his “top tips on health, wealth and success to help you thrive in the New Year and beyond.”

Mr. Myers remarked, “Treat prospects and customers as friends. You want people to feel that you care about them and that it’s not just about the money. Little things like remembering important personal details or sending a birthday card can make all the difference.”

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com

 

 

By |2013-02-09T15:51:15-05:00February 9, 2013|Blog, Winston Salem Business News|
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