“Tracy Myers is a visionary…
a Walt Disney for a new generation.”

– Brian Tracy, New York Times Best-Selling Author

Tracy Myers Guests On The Sean Moffett Show

Sean Moffett Radio ShowTracy Myers, CMD. Founders of The Unfair Advantage Automotive Mastermind Group, was interviewed on the nationally syndicated radio program The Sean Moffett Show.  The show was heard on October 10, 2013 on the Lifestyle Radio Network.

The Sean Moffett Show is a weekly, one hour, call in radio show in New York, NY. Sales, Business, and the use of Social Media are the focus of the show. Topics include how to excel in social media, why social media is the only way to grow your business today, and how to monetize your social media platforms for business success. Callers and listeners are lead through the do’s and don’t of sales, business, and social media today to provide success on all levels.

Moffett spoke with Myers about the upcoming Unfair Advantage Automotive Mastermind Group meeting. The Unfair Advantage Mastermind Group is a gathering of an exclusive group of the top automotive professionals in the country who are committed to recession proofing their incomes and are serious about increasing their business ten fold. The Growth Sessions are held 3 times per year in Charlotte, NC and are by invitation only. Preferred Vendor Partners include: Promax Unlimited, Dealer World, America’s Most Liked Dealer Services, Fidelis, What’s Next Media, DealerRE and Autopro Training Solutions.

About The Unfair Advantage Automotive Mastermind Group

The Unfair Advantage Automotive Mastermind Group will hold its first meeting October 13, 14 & 15 2013 at the Embassy Suites in Charlotte, NC. It’s NOT an auto conference and NOT a 20 Group. It’s the best of both w/ NO sales pitches & FREE for members! For more information or to apply for free membership, visit http://www.UnfairAdvantageMastermind.com

About Tracy E. Myers, CMD

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie

For more info about Tracy, visit his official website at http://www.tracymyers.com

 

 

By |2013-10-10T12:40:47-04:00October 10, 2013|Blog, Events|

Tracy Myers Featured On FREE Webinar Based On His Book “You Are The Brand, Stupid!”

“NEW: Learn How To Get Noticed, Gain Instant Credibility, Dominate and Gain An Unfair Advantage Over Your Competition By Building Your Expert Brand!”

You are officially invited to a live webinar with the Nation’s Premier Automotive Solutions Provider, Tracy Myers on Thursday, September 5th where you will learn the behind the scenes magic that Tracy has used to create an automotive empire and how you can to.

Marketing & Branding Solutions Specialist

 

From the minute the event begins until the time it ends, you will be exposed to Tracy’s top secret insider’s playbook for gaining priceless publicity and increased sales…all by leveraging your greatest resource: YOU!

No matter if you’re the Dealer or a dealership employee, you can establish yourself as a respected industry expert in your market which will take your career and business to the next level – the same way that it did for me.

This Exclusive Webinar Is Extremely Limited And Will Be Held On Thursday September 5 at 12:00pm EST. Sign Up HERE!

Sign up and discover from Tracy how to:

– Gain prestige and exposure for free

– Effectively harness social-media tools to boost your bottom line

– Get more sales leads by producing compelling marketing material

– Avoid the top mistakes dealerships make when trying to market their business

– Use 10 brand-building strategies to turn your ordinary business into an extraordinarily forceful brand experience…and much, much more!

This call is extremely limited and only for those ready to stop wasting time and start making serious money. If you are the Dealer, Gm, GSM, ISM, Salesperson or BDC Manager then you are encouraged to sign up now and join me on Thursday, September 5 at 12pm EST for my FREE webinar “How To Build Your Brand, Dominate Your Competition & Make Millions”.

BONUS: The first 50 people who register will receive a FREE, Red Carpet Edition DVD of the Emmy nominated documentary about Tracy Myers and the Myers family, “Car Men”. A $19.99 Value!

Everyone who attends the webinar will also receive the following FREE bonuses worth up to $42.95

– A hard cover edition of the book “Invasion of the Profit Snatchers” by Travis Miller and Jimmy Vee. A $23.95 value.

– Special Report from Legendary Speaker & Best Selling Author Brian Tracy: “Discovering Your Talents!”. A $19.00 value.

– Exclusive Access to a video recording of a presentation by Lindsay Dicks – “The 15 Things Your Website MUST Have To Make Money In The World of Social Media”

– Sneak Peek of Best Selling Author Troy Spring’s soon-to-be-released book “Turbo Charge your Life”

Go on, grab these goodies while you can.

You’ve got until midnight on Wednesday, September 4, 2013. If you don’t register before then, you will NOT be eligible for the great bonuses.

Click HERE to sign up NOW!

For more information about Tracy Myers, visit his website at http://www.tracymyers.com

This webinar is being brought to you by DealerOn. For more information about DealerOn, visit: http://www.dealeron.com/ 

By |2013-08-28T16:51:28-04:00August 28, 2013|Blog, Events|

Tracy Myers To MC Industry Summit In Vegas

Tracy Myers MC Used Car UniversityBest-selling author, marketing and branding specialist, business coach, entrepreneur, movie producer and car dealership owner, Tracy Myers, will be acting as Master of Ceremonies for the Used Vehicle Retailing education at the 2013 Industry Summit and Used Car University Convention, which will be held September 16-18, 2013 at the Paris Hotel in Las Vegas, NV.

Myers has been featured in Forbes Magazine, USA Today & Success Magazine and has been profiled on The Biography Channel and History Channel. He has written for Fast Company, been a guest business correspondent for the FOX News Network and has appeared on NBC, ABC and CBS affiliates across the country. He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry.

“Every dealer has a used car operation and it has become much more sophisticated over the last few years, so it was important to bring this education to the convention,” said show chairman and Used Car University President Greg Goebel. “With the expansion of the show we were looking for someone knowledgeable, experienced and a true automotive professional to help us as a Master of Ceremonies. Tracy was the perfect choice.”

Myers car dealership, Frank Myers Auto Maxx, was recognized as the #1 Small Business in NC, one of the Top 3 dealerships to work for in the country, one of the Top 15 Independent Automotive Retailers in the United States and one of the fastest growing privately owned small businesses in America by Inc. magazine.

The Used Vehicle Retailing Convention is one of three different education tracks that Used Car University is offering at the Industry Summit, the other two being the Subprime Conference and CRM Convention. Used Car University’s Subprime Conference is the largest gathering of Special Finance Professionals in any one location all year, with a purpose of helping dealers in special finance increase profits or improve operations through market penetration.

The Used Vehicle Retailing education is suitable for franchise and independent dealer principals, general managers, general sales managers and used car managers.

About Used Car University

Founded in 1998, Used Car University (formerly Auto Dealer Monthly, LLC) is an education and training company and the respected resource of retail automotive dealer education. Used Car University also owns the automotive social media site AutoDealerPeople.com. For more information about Used Car University go to www.usedcaruniversity.com or for the convention go to http://www.ucuconvention.com.

About the Industry Summit

The Industry Summit is co-sponsored by Used Car University and Bobit Business Media. This Annual event now includes four shows of education – Subprime, CRM, Used Vehicle Retailing and F&I. Attendees must register for their primary education interest but may attend education across all educational shows.

 

By |2013-08-24T19:10:12-04:00August 24, 2013|Blog, Events|

Film By Tracy Myers, Nick Nanton Makes NC Premiere

esperanzaCelebrity Films is proud to announce the VIP Red Carpet Premiere of the short film “Esperanza”. Winston Salem entrepreneur and owner of Frank Myers Auto Maxx, Tracy Myers, served as Executive Producer and Emmy Award winner Nick Nanton directed the film.

This touching and inspiring short film showcases Esperanza International – an organization that dedicates itself to free children and their families from poverty through initiatives that generate income, education and health, restoring self-worth and dignity to those who have lost hope.

The VIP Red Carpet Premiere for ‘Esperanza’ will be held at the a’perture cinema in Winston-Salem, NC on Thursday, May 2, 2013. Doors open at 7:30pm. The movie premieres at 8pm. The event is by invitation only and has been sold out for several weeks.

“I am extremely honored to have been Executive Producer of this film and to be personally involved with Esperanza International. I’m also proud that the VIP Red Carpet Premiere is being held in the great city of Winston-Salem,” said Tracy Myers.

About The Film ‘Esperanza’

When Seattle Mariners catcher Dave Valle came to the Dominican Republic to play winter ball in 1985, he was only expecting to improve his baseball.

Instead, he found a lifetime commitment.

Motivated by the poverty he and his wife witnessed during his visits to the region, Dave and his wife founded Esperanza in 1995, an organization dedicated to giving those who needed it “a hand up, not a hand out.”

Now, this absorbing film chronicles Esperanza’s inspirational and moving story – through the eyes of those whose lives have been changed in incredible ways. Discover how local families have been empowered to become entrepreneurs – with businesses that have lifted both their incomes and their spirits. And see the renewed hope for a brighter future in the eyes of their children.

Valle describes Esperanza as the “gift that keeps on giving.” In this film, you’ll see just how valuable that gift can be.

Will You Help ‘Esperanza International’?

To make a donation to Esperanza International, go HERE.

To help spread the news through press inquiries about the film Esperanza or Esperanza International, go HERE.

By |2013-04-30T08:30:04-04:00April 30, 2013|Blog, Events, Winston Salem Business News|

Tracy Myers To Speak In Philadelphia This May

tracy myers at boot campFirst Class Educators is pleased to announce that award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur Tracy Myers will be a speaker at the 2013 Automotive Boot Camp taking place May 14-16 in Philadelphia.  The annual Boot Camp features over a dozen industry thought leaders presenting the latest and most successful trends in automotive digital marketing.

Tracy is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.” He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy’s workshop is entitled, “How Your Dealership Can Make an Additional $50,000 – $500,00 Per Month By Serving Everyone” and can be found under the Management Learning Track.  During the workshop, Tracy will share his exclusive system on how to how to cater to your dealerships growing number of special finance customers without alienating your primary customers. Everything from marketing to sales processes will be reviewed during this fast paced session.

The 2013 Automotive Boot Camp features the exclusive “Learning Track System” developed by First Class Educators.  The system presents classes broken out by different categories, or “tracks” that allow attendees to laser focus on topics that are priority and pertain most to them and their dealership.

This year’s tracks include:
Advertising
Analytics/Websites
CRM
Management
Sales
Service/Retention
Social/SEO
Video

More information about the learning tracks and available classes can be found online at http://www.automotivebootcamp.com/schedule/learning-tracks/

The 4th Annual Automotive Boot Camp is organized by First Class Educators.  The event will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.  For more information, visit http://www.automotivebootcamp.com or contact Carrie Hemphill at 908-601-6475.
By |2013-03-16T17:58:16-04:00March 16, 2013|Events|

Tracy Myers Shares Marketing Secrets In Virgina

tracy myers in virginiaTracy Myers, an award-winning small business marketing & branding solutions specialist shared money making marketing and branding secrets to a capacity crowd in Bluefield, Virginia on Thursday, March 7, 2013.

Myers taught an abbreviated an abbreviated version of the YOU Are The Brand, Stupid! seminar which is based on his #1 best selling book. He showed the attendees how to leverage their greatest asset with a step-by-step guide that shows them how to easily gain publicity and increased sales without having to spend their hard earned money on a pricey publicist.

Over the course of the seminar, Myers taught the group how to…

  • Be the media’s go-to expert in their industry, gaining prestige and valuable exposure for free.
  • Effectively harness social-media tools like Facebook, Twitter, Google+ and Instagram to boost their bottom line.
  • Host popular events that will have people clamoring to buy their product or service. 
  • Produce marketing materials that potential consumers actually want.
  • Cut their learning curve by two thirds and have a huge leg up on your competitors by sidestepping the top marketing mistakes.
  • Utilize 10 brand-building strategies to launch their business into hyper drive, and much, much more!

Click here to learn how to bring Tracy to your organization or function.

About The Sales Executive’s Club

Since its formation in 1954, the Sales Executives Club has played a vital role in advancing salesmanship in the Mercer/Tazewell county area and helps make it the important retailing-wholesaling service center that it is today.

There is a rich history associated with the Sales Executives Club. Formation of the club was sponsored by the Roanoke Sales Executives Club, which is now defunct. For several years, the club was associated with the New York based National Sales Executives Club, which no longer exists. Many things have changed over the years, but the one constant is the goal to provide assistance for our members in improving their own abilities and enhancing the performance of their businesses.

Over the years, some of the nation’s foremost speakers on salesmanship, advertising, public relations and related subjects have addressed the Sales Executives Club. We occasionally draw from the talents of our own members or prominent local executives to make presentations. The club also hosts periodic seminars and workshops available to members and their associates at a fraction of the cost normally associated with such high caliber programs.

The social hour that always preceeds the club’s dinner at Fincastle Country Club is a pleasant and helpful interlude each month. It enables members to get better acquainted and to indulge in “shop talk” in a relaxed and informal atmosphere. The social hour also reflects the opportunity for our “Mystery Handshaker”, another club tradition, to circulate and choose two members to receive door prizes. Indeed, some Sales Executives say this networking feature is as helpful to them in their businesses as the speaker following dinner.

About Tracy Myers 

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

For more information about Tracy, visit his website at http://www.tracymyers.com

 

By |2013-03-09T10:33:31-05:00March 9, 2013|Blog, Events|

Best-selling Author Tracy Myers Named Producer On New Film

filmBest-selling author Tracy Myers, in a joint effort with Entrepreneurs International Foundation, is serving as a Producer of an upcoming documentary film from CelebrityFilms®.  Emmy® Award winning Director, Nick Nanton, is directing the film, which is a documentary about the Casa Hogar children’s home in Acapulco, Mexico. It launched production in early January, 2013.  

The documentary will reveal an in-depth look at the incredible story of the Casa Hogar children’s home in Acapulco, specifically how the home is providing a nurturing environment with a focus on education in this economically disadvantaged region. Casa Hogar is a children’s home that provides care, shelter, strength, love and hope in a Christian environment for orphaned and abandoned children in Acapulco, Mexico.

The work that the orphanage is doing “is changing the lives of these kids. They are bringing in kids from the streets and providing them with not only food, shelter and education, but most importantly the love of a family environment,” said Director Nick Nanton.  “We are excited that we got to film a movie as well as renovate their library and computer center with hundreds of new books and 10 new computers,” Nanton continued.

“Being Producer of this film was an incredible experience,” said Tracy Myers. “However, it was more about helping those kids than making a movie. The movie was just a bonus.”

Tracy Myers is joining The Emmy® Award winning team at CelebrityFilms® to help bring this film to full production. Tracy was also an executive producer of the film, “Esperanza,” filmed last year in The Dominican Republic and was the subject of the Emmy® nominated film “Car Men”.

About Tracy Myers 

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com 

Learn more about Casa Hogar at http://micasahogar.org/

 

 

By |2013-02-15T18:41:20-05:00February 15, 2013|Blog, Events|

Myers Welcomed Home To Packed Crowd At Linking Winston Salem Event

Tracy Myers, the award-winning small business marketing & branding solutions specialist from Winston Salem, brought his “YOU Are The Brand” presentation to a packed house of Linking Winston Salem members on December 11th, 2012. 

“It’s ironic that I’ve traveled the country the past 2 years teaching others about the power of personal marketing and branding but I rarely get to speak to my home crowd,” said Myers. “This was a fantastic opportunity and I can’t thank the nice folks of Linking Winston Salem enough for presenting me the opportunity.”

About Linking Winston Salem

Linking Winston-Salem is a gathering of professionals in Winston-Salem and Forsyth County wishing to grow professionally. Using new technology as well as old-fashioned networking opportunities, Linking Winston-Salem and you can help create an even better place to work and live.

About Tracy Myers

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. Business Leader Magazine recently recognized his car dealership, Frank Myers Auto Maxx, as the number one Small Business in NC.

Tracy has been featured in publications such as Inc. Magazine, Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country.

Tracy spends his spare time with charities that are close to his heart: Christmas Toy Drive, Uncle Frank Gives, Marketers for Good and WrestleCade. He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

 

 

 

By |2013-01-15T10:06:22-05:00January 15, 2013|Blog, Events, Winston Salem Business News|

Myers Offers Brand Building Tips At Sold Out ConvergeSouth

Award-winning small business marketing & branding solutions specialist, Tracy Myers, presented his keynote “YOU Are The Brand” at the sold out ConvergeSouth technology and business conference in Greensboro on October 12, 2012 at the Elon School of Law in Greensboro, NC. 

He shared tips that any business can use on building a brand. Here are a few:

– Create a website with great lead capture and that features you as the brand. Your website should be an extension of you and feature you, Myers says. Many business leaders don’t want to be the face of the company, but even in our technologically driven times people do business with other people, he told the audience.

– Give something to get something, whether it be to get people in the door or to build sales. During one promotion, Myers’ car dealership offered $5 Wal-Mart gift cards to get folks in the door that yielded a high return on investment. He joked that you’d be surprised to find out what people are willing to do for a $5 Walmart gift card.

– Provide customers with helpful information that draws them to your business, such as a blog or a newsletter that people want to read.

– Share success stories from happy customers in every venue — on the Web, in newsletters and on social media — but also be quick to publicly address complaints there as well.

– Self publish a book. It can be a series of articles collected over time, a topic-based special report or one where people submit their own stories for compilation. But publishing a book establishes you as an expert — and allows you to hand out what is essentially a 200-page business card.

– Make a splash in social media. Myers is on Twitter and Facebook constantly and does most of his own posts himself, joking that doing otherwise would be like another man taking out his wife. His tips: Don’t spam; use your own picture and not a logo; update frequently; be creative; have fun; and engage in conversation.

– Give customers a free sample that leaves them wanting to pay for more. Offer free e-books, courses or workshops, but use that as a funnel to get potential customers to pay for items.

Want to learn more about Myers and his work in branding and marketing? Myers would be the first to tell you that more information is available right here on his website.

* Thank you to Amy Dominello Braun with The Business Journal for her contribution to the story.

 

By |2013-01-14T15:24:14-05:00January 14, 2013|Blog, Events|

Did Your Potential Customer Drive Off?

To all of my car dealer friends…

FINALLY revealed !! Your book of the latest and greatest auto retail marketing miracles is here for you. No one wants to see potential customers drive off into the distance. You can now learn to accelerate revenues and speed your auto business towards a more prosperous future. 

Inside this book you’ll find over 200 pages filled with practical and proven techniques, that will drive customers to your business, how to optimize your Internet marketing strategies, and how make your business every customer’s FIRST choice.

My new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY! is coming out this week, Thursday, September 13th  (don’t worry I’ll remind you!), and I’ve put together a huge bonus package for you if you’ll help us launch the book on Thursday!

Like I said, I’ll remind you, but if you are willing to help us launch with great success, by buying the book (It’s only $19.95!), then I’ll give you hundreds of dollars worth of bonuses in addition to the new ideas you will get from reading my book.

I appreciate your support and I’ll get back with you in a couple of days to remind you about the launch and to tell you more about the bonuses I’m putting together!

Your Friend,
Tracy E. Myers, CMD
Author/Owner of Frank Myers Auto Maxx

By |2012-09-09T11:28:22-04:00September 9, 2012|Blog, Events|
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