I often talk about the 2 different types of ads: award winning ones and ones that produce an ROI, or Return On Investment. Click the photo below to see a perfect example of an award winning commercial. It’s by Apple and it’s beautifully done. The problem is that car dealerships who try and emulate this formula will fail. Why? Simply put, they don’t have “Apple money” (I called it Coke money before Apple’s heyday). If you own or represent a company smaller than Apple, take heed: STOP trying to create award winning ads. The bill collector doesn’t care, your dealership employees don’t care and your family doesn’t care. What they all care about is that your ad is a lead generator. So should you.
GREG: Welcome back to Part Five in Uncle Frank’s 21 Secrets of Creating a Money-Making Customer Experience. Today we’re speaking with Tracy Myers, founder of the Unfair Advantage Automotive Mastermind Group and the owner of Frank Myers Auto Maxx in Winston-Salem.
Over the first four sections, Tracy has covered a lot of different secrets that have really impacted his business and shared with you ways you can bring his same secrets and principles into your own business.
Here in the fifth module, we’re going to be revealing secrets sixteen to twenty-one and really show you how they can impact your business. Tracy, in this final section we’re looking at a few more of these secrets, and number sixteen says to make everything easy.
As a business owner I would love to make things easy so Tracy, how can business owners make things easy for the customers in their business or in their sales process?
TRACY: Well, look at how easy Apple made it to use a Mac. It took my six-year-old daughter three months to figure out a PC, three months! But it took her a day to figure out a Mac.
That’s a business model that I wanted to follow, so I created an “easy list” for businesses to follow. These things have helped my life easier, my team members and customers happier, plus they’ve helped make my business more profitable.
Number one: get organized.
Number two: help your team members distress. As a matter of fact, once a month, we hire a mobile masseuse to come to the dealership and give our team members massages. Pretty nice, right?
GREG: That would be, yeah.
TRACY: Most of my Team Members think so.
Number three: update your business as technology improves. It amazes me the dealerships that I go into across the country as I’m doing my consulting work and they’ve got outdated computer equipment. They’ve got computers that are four, five, and six years old, and the way computers and technology is changing, a five-year-old computer is like a hundred years old in the years of anything else. It’s way past its prime.
Number four: have all employees know what is expected of them, and this is a huge one. Also, let them know how decisions regarding their work will be made.
Number five: have management question all employees about your process as to whether there’s a better way to do something.
Number six: focus on giving more to the customer. Solicit ideas for what else they may want, but always test these ideas on a small scale before plunging in; in an earlier module we talked about testing.
Number seven: focus on your competition and learn why they are better or worse in every aspect.
Number eight: focus on creativity by looking for creative people in your business. Hand them problems and review their solutions. Too many businesses hand problems to analytical people, which isn’t necessarily a bad thing, but I would like them to encourage them to give problems to creative people. They’re possibly the most underutilized people in business today.
Number nine: focus on directing rather than managing, especially micromanaging. Cut that out altogether.
GREG: That was great, I love those nine things you just shared. Much like the nine things you just shared and everything you’ve been sharing over the course of this product it builds into secret number seventeen which is to go the extra mile.
I can tell that you go the extra mile in everything that you do in just speaking with you for the last couple sections. What are some ways that make you look like that hero to your customers by going the extra mile and what does that do to the mind and the psychology of the customer, especially when they’re making the purchase and after they make the purchase?
TRACY: I’m going to keep this really simple by sharing a quote from the excellent book The Go-Giver by my friend Bob Burg and John David Mann: “The secret to success, to gaining it, to having it, is to give, give, give. The secret to getting is giving. And the secret to giving is making yourself open to receiving.”
Remember, the more you have, the more you have available to give. Don’t shut off the flow. To answer your question, there are lots of ways to go the extra mile, but the way that makes the most impact is to give, give, give back to your customers.
It doesn’t have to be monetary; it can be kindness, it can be calling your customer on their birthday, remembering their name, remembering the name of their spouse and asking how their kids are doing. All these things make a massive impact on your customers, their families, and their lives, and especially your relationship with your customer, which is what you’re trying to grow.
GREG: That’s great and you know, I’m sure you have examples for days of the ways that you’ve gone the extra mile in your business, or how team members in your business have gone the extra mile.
I was hoping you could share just maybe one or two of these examples where you’ve gone that extra mile to please a customer and really everything changed, put a smile on their face and you really looked like the hero at the end of the day?
TRACY: There are literally hundreds of specific instances that I can recall since I’ve been here so long, but from my experience the one thing that most customers want you to do that most businesspeople don’t do is to listen to them.
I don’t mean talk back to them or even just let them talk to you; I mean intently listen. I remember many years ago, I sold a car to an older lady. Two years later she came back to me, she asked for me, I greeted her, and she wanted to know if she could talk to me.
Of course I said yes; I thought she wanted another car. We went to my office. She talked and talked and talked for over an hour about everything under the sun except a car.
She was all over the place, and me being a lot younger and a lot less patient, I was asking myself, what in the world does this have to do with selling this lady a car? So I interrupted her and I was very rude to do so but I said, “What kind of car are you looking for today?”
Well, she looked at me, she stared at me for a moment, dropped her head, and she started crying uncontrollably. When she pulled herself together she apologized and she explained that she didn’t want a car; her husband had passed away three weeks earlier and she just needed someone to talk to.
Well, that statement, of course- that lady changed my life forever. Plus, she’s bought more than a dozen cars from me over the years. It was definitely a win-win situation because she got a car, she got someone to listen to, but I got a life lesson that I could never have paid for.
GREG: Wow, that’s a really moving story and I think that’s a really, really great example of how you can just take a little extra time and go that extra mile with a customer and at the end of the day you learned a lot, but it turned into a lifelong customer for you.
That actually rolls right into secret number eighteen, which is, you say,to get people talking. In another sense of it, how do you get your customers talking, raving and saying all this great stuff about you and now, through social media, going out and tweeting and Facebooking and leaving reviews about your business?
TRACY: You know, a few years back, Duct Tape Marketing Blog posted an article titled “Five Ways to Get Your Customers Talking”. We were doing a lot of those things already but I liked all five of those ways so much that I implemented them all that day.
Number one: ask them, not only in person, but also online. Find your most rabid customers, the ones that love you, and ask them first, and then branch off from there.
Number two: teach them. Sometimes great word of mouth just happens, but sometimes you’ve got to help it along.
Teach them how to leave great review on review sites such as Yelp or Citysearch. For us as a car dealer, we’ve got DealerRater or Car Dealer Search; just so many things to do online and so many places to leave a review, your customer doesn’t always know how or know where you need that review. So teach them how.
Number three: include them. One of the most successful things I’ve done here at my dealership, and I’m going to do it for my other businesses, is I created a round table discussion group made of select customers, and I asked them to advise me on potential marketing and business initiative.
These round table members have become ambassadors for our brand.
Number four: star them. We make our customers the star of the party. We film the red carpet celebration after they buy a car, then we post it on the web, then we send them a link to share with their family and friends, and you know what?
They actually send it to their family and friends, and guess who sees that? Their family and friends. It’s the most profitable way to use a video camera in the world today.
Of course, with the smaller video cameras and iPhones, the way they are now and as inexpensive as they are now, there’s no reason why everyone shouldn’t have a video camera on them at all times and film every customer interaction that’s positive.
And Number five: surprise them. Nothing gets people talking more than surprising them. You know, I remember being at a restaurant with my son and seeing one of my customers and her family sitting across from me. Before I left, I asked my waiter to bring me her check, and I paid for their dinner. Guess who she told? Everybody.
GREG: Five really, really super-powerful ways to get your audience talking, get your fans talking and raving. Those are just some really, really great tips. I can just get the sense, Tracy, just talking to you, that you just live customer experience secret number nineteen, and that’s to treat customers as friends.
How can businesses and your team members and associates make customers feel like they’re a part of something bigger, a part of your family, yet still have that working business relationship?
TRACY: Greg, the only way to make customers like they’re a part of our family is to build a proper relationship with them. Proper relationship building creates a connection with our customers and converts strangers into friends, and that’s what we’re really trying to do in business.
People want to do business with people they like. They stick with what makes them feel safe, secure, and comfortable. Companies that understand the principles of belonging, friendship, and dependability treat their customers accordingly. The way we treat our customers has a direct impact on our business relationships.
GREG: That’s great, I love that advice a lot. Rolling into secret number twenty, it says to always make the customer right. I know as I said that I heard some business owners just cringe and you know, that’s not always a popular thing to do, but how do you overcome your own pride or your own ego and really lay it on the line and make the right decision for your customer?
TRACY: Once again, Disney really does this right. Their cast members are taught that every customer is special, and that each interaction between a customer and staff is a link to the chain of the customer’s experience.
Disney understands if they do something wrong, they’re erasing the customer’s memories of good treatment up to that moment, but if they do something right, they can undo any wrong that may have happened before.
GREG: That’s great, and I can only imagine that in the car business you have your share of stories. I’d love if you could share a story when you really had to dig deep and make a tough decision in your business and put the customer in the position to be right and ultimately help them get what they wanted or what they needed?
TRACY: Oh, the stories I could tell. I’ll share one; I received an email from someone who had called my dealership and spoken to one of my noncommissioned sales pros. She said, quote, “He was the rudest human being that had ever walked the face of the earth”.
That’s pretty strong. Normally I would have called her immediately to apologize, but her words were so harsh about this sales pro and this person was someone who always, and I mean always, receives praise from his customers, I was really caught off guard.
So since I record all the phone calls, I went back and listened to the call. Realistically, I was shocked at how nice and polite my team member was to this lady while she was literally shouting at him.
He never raised his voice and even apologized for himself, and I’m not even sure why he apologized. He had done nothing wrong. Of course, my first instinct was to call this lady and give her a piece of my mind; I am only human.
Instead I called, apologized, and listened. For more than thirty minutes, I listened, and then she apologized to me and thanked me for listening to her.
She admitted that she was frustrated with car salesmen and had took it out on my team member. That lady ended up buying a car from us and ended up being one of our biggest fans in the community.
GREG: I love that story and I think a lot of people can really just learn from that one experience and really transcend it into their business, no matter what vertical they’re in or what industry they’re in.
There’s a lot to be learned there and that really brings a lot of secrets that you’ve been talking about together, from listening to making the customer right and the whole experience. This really brings us to the culmination, which is secret number twenty-one.
The final secret here is to make a difference. After all of these twenty one secrets, and everything that needs to be done to make an exceptional business that puts their customers first, how can businesses make the world or their community or their place in the world a better place?
TRACY: A key principle at Starbucks is the idea that you should get the chance to leave your mark. The idea is that we’re not just in business to sell things; we should also make a difference, not just in our communities but in the world.
For some people, that may be about being socially responsible. For others, it may be about being involved in our communities. Quite simply, small businesses can and should come together in communities and do big things.
GREG: I love that, I love that a lot, and Tracy. Now we’ve gone through all twenty-one secrets and next time let’s kind of break it down for everyone. Thanks again for joining us and we will see you again soon to wrap this series up.
– To Be Continued. Stay Tuned For Part 6 Coming Soon.
– To Read Part 1 Of This Series, Click HERE.
– To Read Part 2 Of This Series, Click HERE.
– To Read Part 3 Of This Series, Click HERE.
– To Rad Part 4 Of This Series, Click HERE.
– To learn more about Tracy Myers, visit his website HERE.
GREG: Welcome back to Part Four in Uncle Frank’s 21 Secrets Of Creating A Money-Making Customer Experience. Today we’re speaking with Tracy Myers, founder of the Unfair Advantage Automotive Mastermind Group and owner of Frank Myers Auto Maxx. Over the first three sections we’ve been revealing some of Tracy’s biggest secrets to really deliver a customer experience that has helped him grow his business.
In the first module we talked about why your customer experience is so important. In modules two and three we unveiled the first ten secrets and really showed you some great ways to implement these secrets into your business.
Tracy, right now we’re in the middle of these 21 secrets and number eleven is key to growing your business and that is to have a clear vision. What did you do to create a strong vision in your business and how can others take your vision and apply it into their own business?
TRACY: You know, Greg, I don’t think I can say it any better than Jack Welch said it, so I’m not going to try. I’m just going to share with you what Jack Welch said, and he said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”
Those are the four same steps that I follow in my business, and my father followed those steps, and my great-grandfather followed those steps before him, long before Jack Welch even said them.
GREG: That’s a great quote and it’s one I’ve heard before and it’s very, very powerful if you actually go through it. What I want to do is I want to help some of the business owners reading this to think about their own vision. What are some key questions that you want your vision to answer about your business?
TRACY: I’ve got this Post-It note on my mirror in my bathroom that reminds me to ask myself one simple question: If my company were still going strong in one hundred years, what would it look like?
Once again, the question is: If my company were still going strong in one hundred years, what would it look like? The answer to that question helps me to create my vision for my businesses.
GREG: That’s a really powerful question and I encourage everyone listening even to hit pause right now, hit stop, think about that question and think about how important of an impact it can have on your business.
As we move on to number twelve, I love this one, and I think it’s very, very important, especially in your line of business, and that’s to cater to the kids. What I want to talk about is: How can we make some changes in our business to focus some attention on children and what impact does that make to the overall customer experience?
TRACY: Many years ago there was a guy by the name of Ray Kroc, of McDonald’s fame, and he recognized the possibilities of catering to families because of something called “pester power”. If you’ve got children, you absolutely know what “pester power” is, and that’s when kids keep whining about something until parents give it to them.
So he decided to promote McDonald’s to kids and families. Ray Kroc thought, “If I get all those children in here, they’ll eat a lot of hamburgers.” And of course, we all know the end result of that story;just look at the impact that Ronald McDonald in catering to children had on McDonald’s. What business owner wouldn’t want to take the example set by Ray Kroc and mold it to fit their industry?
GREG: You’ve actually done some of that molding into your own business, and you have some great examples of how you’ve made your business into a family business.
I’d love if you can share some of those examples as to how you’ve taken some of those same techniques from Ray Kroc and McDonald’s and Ronald McDonald and really implemented them and catered to the kids in your own business?
TRACY: Well, I’m just a big kid at heart, so it’s real easy for me. There’s several things that we do, but the biggest impact on kids is our Kid Zone. It includes a video game center with old school arcade games and all the latest family-friendly Xbox video games that can be played for free. In addition, they can chow down on our all-you-can-eat popcorn.
We’ve got big-screen plasma TVs that show family-friendly movies, and not the old outdated VHS tapes; we’re talking Blu-Ray and the latest releases. The kids love it and they rarely want to leave with their parents.
In fact, we have parents that get ready to leave with their new car and their kids cry because they want to stay. So that tells me we’re doing something right. Our Kid Zone is a fun and a safe place that allows the kids to be who they are, and maybe-maybe- even more importantly, it allows the parents to shop in peace.
GREG: I think that last point is the point that really is going to really paint a good picture into the entrepreneurs and small business owners reading this is keeping those kids occupied really allows the parent to shop in peace and really have a great conversation with your sales reps. Would you say that’s kind of an accurate statement?
TRACY: Absolutely. You know, we can give you all the tips and all the secrets you can stomach in a day, but at the end of this, business owners still have to ask themselves: What’s in it for me and how will it affect my bottom line? That alone, by catering to kids and making it easy for the parents to shop, that could possibly increase your business’ bottom line by millions.
GREG: I love it, that’s a really great secret.
As we close out this Fourth section, again I encourage everyone to be taking notes and seeing how you can relate these new principles and secrets into your own business.
In the next section we’re going to continue showing you how you can deliver an amazing customer experience at your business. Thanks again for reading module four, and we will see you again in module five.
– To Be Continued. Stay Tuned For Part 5 Coming Soon.
– To Read Part 1 Of This Series, Click HERE.
– To Read Part 2 Of This Series, Click HERE.
– To Read Part 3 Of This Series, Click HERE.
Module 3: Secrets 6-10
GREG: Welcome back to Part Three in Uncle Frank’s 21 Secrets of Creating a Money-Making Customer Experience. Today we’re speaking with Tracy Myers. He’s a a 7 time best selling author, an award-winning small business marketing and branding solutions specialist and also the owner of Frank Myers Auto Maxx.
In the first part of this course we talked about why it is so important to be different and deliver a winning customer experience. In the second module we talked about the first five secrets, and here in module three we’re going to go through secrets six through ten.
Now, Tracy, the sixth secret is vitally important and it is to call customers by their names. First, what is the psychological impact of using customer’s names?
TRACY: Greg, this is an idea that I actually borrowed from the restaurant industry and I’ve used it in my dealership with great success. I made a reservation at a five-star restaurant with my wife and I and as I walked in they welcomed us by our name. I remember feeling like the king of the world.
Another time I remember is when my wife and I went to Nevis. They dropped us off at the bottom of the hill and they picked us up in a real nice, fancy golf cart. When we arrived at the front of the Four Seasons hotel, they welcomed us by our names and gave us cold mint towels.
Well, I didn’t implement the cold mint towels, but I thought to myself, man, that is the way to go. I implemented the importance of calling customers by their names in my dealership in more ways than one, and it made a major impact in the impression we create with all of our customers.
GREG: I think we can all see the importance of that and I love how you said you felt like you were the king of the world, but I think one of the biggest hurdles for that is getting your team members to remember the names of your customers and then implement them. What are some tips or strategies that you use to help your employees to utilize this very important strategy?
TRACY: The most visible way is when our guests call the store and make a VIP reservation with a member of our Extreme Satisfaction Team, and their name is posted on the VIP Reservation Board, and that just happens to be hanging right in the entrance. In fact, it’s the first thing they see when they walk through the front door.
We also announce the customer’s name over the PA system when they buy a car. We call it welcoming them to the Frank Myers family of customers.
Then last but not least we have a red carpet celebration when a new customer and their noncommissioned sales professional step on the red carpet, the hit the celebratory gong, and they have their picture made. We’ll video this and post it all over the Internet and of course their name is everywhere, and it works like a charm.
GREG: Those are some great strategies. I hope everyone that was listening was really paying attention because you ingrain this secret, really, into your culture, which I think is vitally important.
The seventh secret, now, is to welcome feedback. How do you deal with customer feedback in real-time and how do you know when to take action based on that feedback and to really make a change in your business?
TRACY: Since the Internet has made it possible for customers to post immediate feedback, both good and bad, a business owner must have the steps in place to manage their reputation, especially online. It’s important for me to personally deal with all customer feedback.
In all my businesses, I’m the one who monitors social media outlets such as Facebook and Twitter for immediate feedback. I’ve also got alerts set up with Google and Yahoo to monitor things that are being said on review sites and blog posts.
As soon as I see feedback regarding our company, good or bad, I’ll respond. That’s going to be me personally; I’m going to do that. Regardless of the concern, I’ll address it with our team leaders, and if it was negative feedback, we’ll discuss how it could have been prevented.
Or, if it was positive, we’ll discuss how we can duplicate that experience for others. I know that lots of businesses shy away from negative feedback, but I welcome it. My dad always said, “To grow your business, don’t ask what’s right; ask what’s not.”
That’s what I want my customers and team members to do: Give me the facts. Don’t sugarcoat anything. I want to know the good, the bad, and the ugly. It’s the only way that I can be proactive the next time there’s an opportunity for improvement in my business.
GREG: That’s great, I think that’s really, really important. I love the proactive approach that you take there and I think a lot of business owners and entrepreneurs can really learn from that.
The eighth secret is one that I’m a big fan of and I know that you’re a big fan of too in your business: It’s to make it fun. What are some ways that you keep your business fun, while still putting that customers experience first?
TRACY: Greg, I feel that by promoting a fun work environment, it makes our team members happier people, and the end result of a happy team member is usually a happy customer. There are several ways that we involve our customer and our team members together in the fun, including the red carpet celebration we talked about a little earlier.
We also have the huge events such as our community appreciation picnic, and that’s where anyone and everyone’s invited, whether they bought a car here or not, whether they work here or not, including the families of our team members. This year we fed close to one thousand people at our community appreciation picnic and we had tons of fun and it was just an awesome day of celebration.
GREG: That’s great, I love that. Another great example of having fun, and you shared this in the book Pushing to the Front, is Apple and the Apple store experience. I know we talked a little bit about this in the intro, but can you share why what they do in their stores is so vital to their core business and how fun plays a role in that?
TRACY: Sure. Well, you know, one of the many things the Apple store does right is creating an electronic playground for their customers. You can walk by any Apple store of any time of the day and chances are that it’s going to be the most crowded store at the mall, and you know why? Because people are allowed to go in and have fun.
Life’s too short not to let your customers and let your employees have some fun. Most businesses are far too serious, in my opinion. From my experience, creating a fun environment for customers and employees actually increases productivity and decreases turnover, which in turn increases profitability.
GREG: That’s great, and you know, again, if you haven’t been to an Apple store and experienced that you really need to because you can really learn a lot of things just by walking into one of their retail stores.
Now, moving on to number nine, I think this is a big part of number seven, which is welcoming feedback and it kind of stacks on top of that, is to pay attention to detail.
In business we all know that things can get busy; as entrepreneurs, small business owners, our schedules are hectic, there’s a lot going on, and sometimes we only look at the big picture and the big numbers and we forget about these details.
How can we remember to stop, slow down, and pay attention, and what do think you need to put an emphasis on paying attention to and how do you make the effort to pay attention to these small details?
TRACY: I’m not so sure that you can remember to pay attention; it’s just something that you do. It’s part of our culture here at the dealership and all of our businesses.
I remember when I worked directly for my dad, he always told me that it was the small things that would bite me. He was hyperfocused on things like clean restrooms, cut grass, nice landscaping, and pressed clothes on the team members.
Of course, I was young and I didn’t have a clue why he was so focused on those things, but I understand now and agree with one of the guiding principles of Starbucks, which is everything matters. All of the little details in your business, from the environment to the background music they’re all crucial to the overall customer experience.
GREG: So crucial and so vital, and these are some just great tips to really help everyone listening. As we close out this third section, we’re going to go into secret number ten. I think this is one that gets people excited when they hear that this is one of the secrets to your success, and that’s to actually charge premium prices. What are you trying to get across with this tenth secret?
TRACY: If you look back to the three companies we’ve been discussing- Disney, Apple, and Starbucks- you’ll notice that none of them try to compete on best price. Instead, they’ve made it a point to be more expensive than their competition.
Once again, I’ll refer to some of my dad’s wisdom: he said, “Your customer will pay almost anything if you give them an experience to remember.” Now, keep in mind that your customer will pay more if the experience is awesome, but you also have to deliver a good product to go along with the awesome experience. But when the two join forces and become one, that’s when the magic happens, and you and your business can start commanding premium pricing.
GREG: I think that’s a really important thing that you just mentioned, and what I want to do is I want to help some business owners think about how they can change the way that they price and how they can roll this experience into their price. So, how do you go about changing the way that you price your products and services to move into that premium pricing model?
TRACY: Well, I recommend one of two things. Number one is to test a higher pricing. Now, this is what we do; we test everything from marketing to the products we sell to the prices that we charge.
Just for a week, switch pricing and see if the responses are more or less in comparison to what you normally get. If the responses are more, guess what you do? Raise the price again for one more week, and keep raising the price until you hit the ceiling and the responses drop.
Then you’ve actually, like I said, hit the ceiling and probably can’t charge any more. Number two, if number one won’t work for you, is to give options to your customer. We actually do this in our service department.
If you’re just not sure whether higher prices will be acceptable to your customers, just create two to three variants of your product and give them different options. A great example is my service department has four variations of an oil change that ranges from $9.97 for our budget oil change, up to $32.93. So, once you convert a customer, remember that you can always, always offer them an upgrade if they want to pay more and get more.
GREG: Those are some really great strategies and tips. I think they are some applicable strategies that businesses can start implementing into their business right away.
As we close out this third section, again I encourage everyone to be taking notes and seeing how you can relate these new principles and secrets into your own business.
In the next section we’re going to be going through secrets eleven through fifteen and further showing you how you can deliver an amazing customer experience. Thanks again for reading module three, and we will see you again in module four.
– To Be Continued. Stay Tuned For Part 4 Coming Soon.
– To Read Part 1 Of This Series, Click HERE.
– To Read Part 2 Of This Series, Click HERE.
Tracy Myers, an award-winning small business marketing & branding solutions specialist shared money making marketing and branding secrets to a capacity crowd in Bluefield, Virginia on Thursday, March 7, 2013.
Myers taught an abbreviated an abbreviated version of the YOU Are The Brand, Stupid! seminar which is based on his #1 best selling book. He showed the attendees how to leverage their greatest asset with a step-by-step guide that shows them how to easily gain publicity and increased sales without having to spend their hard earned money on a pricey publicist.
Over the course of the seminar, Myers taught the group how to…
- Be the media’s go-to expert in their industry, gaining prestige and valuable exposure for free.
- Effectively harness social-media tools like Facebook, Twitter, Google+ and Instagram to boost their bottom line.
- Host popular events that will have people clamoring to buy their product or service.
- Produce marketing materials that potential consumers actually want.
- Cut their learning curve by two thirds and have a huge leg up on your competitors by sidestepping the top marketing mistakes.
- Utilize 10 brand-building strategies to launch their business into hyper drive, and much, much more!
Click here to learn how to bring Tracy to your organization or function.
About The Sales Executive’s Club
Since its formation in 1954, the Sales Executives Club has played a vital role in advancing salesmanship in the Mercer/Tazewell county area and helps make it the important retailing-wholesaling service center that it is today.
There is a rich history associated with the Sales Executives Club. Formation of the club was sponsored by the Roanoke Sales Executives Club, which is now defunct. For several years, the club was associated with the New York based National Sales Executives Club, which no longer exists. Many things have changed over the years, but the one constant is the goal to provide assistance for our members in improving their own abilities and enhancing the performance of their businesses.
Over the years, some of the nation’s foremost speakers on salesmanship, advertising, public relations and related subjects have addressed the Sales Executives Club. We occasionally draw from the talents of our own members or prominent local executives to make presentations. The club also hosts periodic seminars and workshops available to members and their associates at a fraction of the cost normally associated with such high caliber programs.
The social hour that always preceeds the club’s dinner at Fincastle Country Club is a pleasant and helpful interlude each month. It enables members to get better acquainted and to indulge in “shop talk” in a relaxed and informal atmosphere. The social hour also reflects the opportunity for our “Mystery Handshaker”, another club tradition, to circulate and choose two members to receive door prizes. Indeed, some Sales Executives say this networking feature is as helpful to them in their businesses as the speaker following dinner.
Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.”
He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.
Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.
Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.
As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.
Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.
For more information about Tracy, visit his website at http://www.tracymyers.com
Tracy Myers, the award-winning small business marketing & branding solutions specialist from Winston Salem, brought his “YOU Are The Brand” presentation to a packed house of Linking Winston Salem members on December 11th, 2012.
“It’s ironic that I’ve traveled the country the past 2 years teaching others about the power of personal marketing and branding but I rarely get to speak to my home crowd,” said Myers. “This was a fantastic opportunity and I can’t thank the nice folks of Linking Winston Salem enough for presenting me the opportunity.”
About Linking Winston Salem
Linking Winston-Salem is a gathering of professionals in Winston-Salem and Forsyth County wishing to grow professionally. Using new technology as well as old-fashioned networking opportunities, Linking Winston-Salem and you can help create an even better place to work and live.
About Tracy Myers
Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. Business Leader Magazine recently recognized his car dealership, Frank Myers Auto Maxx, as the number one Small Business in NC.
Tracy has been featured in publications such as Inc. Magazine, Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country.
Tracy spends his spare time with charities that are close to his heart: Christmas Toy Drive, Uncle Frank Gives, Marketers for Good and WrestleCade. He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.
Award-winning small business marketing and branding solutions specialist, Tracy Myers, has joined with Wilmington-Cape Fear Home Builders Association to bring The Celebrity Academy to Wilmington, NC on November 3-5 of 2011.
Business owners, professionals and entrepreneurs who attend The Celebrity Academy will be taught how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.
Over the course of nearly two and a half days, students will learn how to become the media’s go-to expert in their industry and gain valuable exposure for free, effectively harness social-media tools like Facebook and Twitter to boost their bottom line, host popular events that will have people clamoring to buy their product or service, produce marketing materials that potential consumers actually want, sidestep the top marketing mistakes, utilize 10 brand-building strategies to launch their business into hyper drive, and much, much more!
Those selected to attend The Celebrity Academy will also get media training, professionally produced headshots, a professionally produced & distributed press release, and full-access to hang out at a red-carpet party with other business experts.
Dean of The Celebrity Academy, Tracy Myers, added “If you are in business – whether you’re the boss or you work for someone else – you owe it to yourself to enroll in The Celebrity Academy and discover the insider’s secrets to boosting sales, brand awareness, and credibility by becoming a sought-after industry expert.”
Advanced enrollment is required for The Celebrity Academy. Tuition is $695 per person for members of the Wilmington-Cape Fear Home Builders Association or $995 for non-members. Interested students can enroll at www.thecelebrityacademy.com/enrollment-application/. For more information, please call an Admissions Specialist at 888-487-3390, email: info@TheCelebrityAcademy.com or visit http://www.TheCelebrityAcademy.com
The Celebrity Academy has secured discount room rates at the Best Western Coastline Conference Center. It is being recommended that reservations be made early because a sell-out on the room block is expected. Call toll free for reservations: 800-617-7732. Discount Code: Celebrity Academy
About Tracy Myers
Tracy Myers is a car dealership owner, author, speaker and entrepreneur. He recently celebrated the opening of his newest business, The Celebrity Academy in Charlotte, NC. The Academy teaches professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their Expert Brand.
Following these principles have helped Tracy gain enormous success at his own dealership, Frank Myers Auto Maxx. It was recently recognized as the Number One Small Businesses in NC by Business Leader Magazine, one of the top three dealerships to work for in the country by The Dealer Business Journal, and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.
He graduated from the Certified Master Dealer program at Northwood University and was the youngest person to receive the National Quality Dealer Of The Year award, which is the highest obtainable honor in the used car industry.
He has provided guest commentary on the FOX Business Network and has also been featured on NBC, ABC, CBS & FOX affiliates across the country. He has also appeared on stages from coast to coast and is the author of several books, including the #1 Best-Sellers YOU Are The Brand, Stupid! and Uncle Frank Sez.