Award Winning Ads Versus ROI Producing Ads

There are two types of ads: one wins awards for the agency that created it and one makes money for the client. It is rare for one ad to be able to do both. Below is an example of an award winning ad, or at least one that should be. It was created by BBH, …

Did Your Potential Customer Drive Off?

To all of my car dealer friends… FINALLY revealed !! Your book of the latest and greatest auto retail marketing miracles is here for you. No one wants to see potential customers drive off into the distance. You can now learn to accelerate revenues and speed your auto business towards a more prosperous future.  Inside …