There are two types of ads: one wins awards for the agency that created it and one makes money for the client. It is rare for one ad to be able to do both. Below is an example of an award winning ad, or at least one that should be. It was created by BBH, London for Axe Body Spray. It’s visually stunning. In fact, I would even call it art. Here’s the problem. It won’t make one dollar for Unilever, the makers on Axe. The three cardinal sins of this ad? There’s not an irresistible offer, no call to action and no deadline for the offer. So the next time you’re creating the next ad or marketing campaign for your dealership, ask yourself if you want it to win an award or if you want it to make money. Unless you’ve got marketing money to burn like Apple or Coke, the answer should be apparent.
To all of my car dealer friends…
FINALLY revealed !! Your book of the latest and greatest auto retail marketing miracles is here for you. No one wants to see potential customers drive off into the distance. You can now learn to accelerate revenues and speed your auto business towards a more prosperous future.
Inside this book you’ll find over 200 pages filled with practical and proven techniques, that will drive customers to your business, how to optimize your Internet marketing strategies, and how make your business every customer’s FIRST choice.
My new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is coming out this week, Thursday, September 13th (don’t worry I’ll remind you!), and I’ve put together a huge bonus package for you if you’ll help us launch the book on Thursday!
Like I said, I’ll remind you, but if you are willing to help us launch with great success, by buying the book (It’s only $19.95!), then I’ll give you hundreds of dollars worth of bonuses in addition to the new ideas you will get from reading my book.
I appreciate your support and I’ll get back with you in a couple of days to remind you about the launch and to tell you more about the bonuses I’m putting together!