First Class Educators has announced that car dealership owner, best-selling author and award-winning entrepreneur Tracy Myers will be speaking at the upcoming 3rd annual Automotive Boot Camp May 15-17, 2012 in Las Vegas. 

The Boot Camp will be offering over 30 workshops and sessions specifically targeted to the needs of dealers.

The Automotive Boot Camp is a hands on conference that provides the needed training and skills development dealers need to run their business in an Internet centric world.

As margins are compressed, dealers need the best strategies to lower their operating costs through greater efficiency of operations.

Exhibit Hall Debut

This year the event will be expanded with a full exhibit hall with a unique twist.  The exhibit hall will reduce costs for vendors to attend as well as allow more companies to participate at the event.  This will give attendees ample opportunities to connect with new technology solutions and new companies.

Why A Boot Camp?

Car dealers seeking hands-on training, mentoring, coaching, and assistance with creating the structure, process, and innovative marketing plans should invest in sending key staff to the Boot Camp. The Boot Camp Experience includes keynote speakers, roundtable discussions, workshops, labs, and technology showcases. The programs will be lead by industry leaders, subject matter experts, and leading dealership employees.

Who should attend?

Anyone in a dealership that is making marketing decisions.  Anyone who is responsible for customer interaction and retention.  Executives and management professionals. The key point is that dealers should be sending both executives and front-line employees to learn together. The  Automotive Marketing Boot Camp has attracted industry leaders than will help dealers at all levels implement the next steps in their growth strategy.

Changes In Automotive Advertising Strategies

The Boot Camp will have classes for dealers just embarking on their digital journey and enough meat for seasoned professional who want to increase their market share with new ideas. Best of all the program registration fee includes all classes, meals and materials. The networking and relationships that are formed over these three days will last a lifetime.

The real challenge for the automotive industry is this:  Will dealers invest in educating their employees? We surveyed hundreds of dealers to find that over 40% of respondents said that they did not have a line item for education in their budgets.  This is disheartening when you consider how much change the automotive industry has undergone in the last 10 years.

For more information about the Automotive Boot Camp, please visit

About Tracy Myers, CMD

Myers, owner of Frank Myers Auto Maxx, is commonly referred to as The Nations Premier Automotive Solutions Provider. Best-Selling author and legendary speaker Brian Tracy called him “a visionary to be compared to a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealershiprship, Frank Myers Auto Maxx was recently recognized as the number one Small Businesses in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal and one of the Top 22 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine.

He has shared his business acumen with viewers of FOX News, appeared on NBC, ABC and CBS affiliates across the country, been featured in USA Today and has appeared on stages from coast to coast to share his inspirational stories and strategies for success. His best-selling books help people become better consumers as well as inspire industry leaders to become “game changers.”

As the founder of his own marketing and branding academy, Tracy teaches ambitious business owners, professionals and entrepreneurs how to get noticed, gain instant credibility, make millions and dominate their competition.

For more information about Tracy Myers, please visit