“Tracy Myers is a visionary…
a Walt Disney for a new generation.”

– Brian Tracy, New York Times Best-Selling Author

21 Secrets Of Creating A Money Making Customer Experience/Part 2

Marketing Tips From Tracy Myers

Module 2: Secrets 1-5

GREG: Welcome back to Part Two in Uncle Frank’s 21 Secrets of Creating a Money-Making Customer Experience. Today we’re talking with Tracy Myers. He’s a a 7 time best selling author, an award-winning small business marketing and branding solutions specialist and also the owner of Frank Myers Auto Maxx.

In the first part of this course we gave you and overview of the 21 secrets and really why you need to be creating a customer experience and the importance of the customer experience.

In this second module we’re going to be talking about the first five secrets in the 21 overall secrets. Tracy, when we break it down your first secret is really all about telling your story. Why is your story so important to deliver that great customer experience?

TRACY: Well, Greg, I believe that storytelling is as important to businesses as it is to Disney. Stories help people learn to build relationships and move beyond the idea of selling. My dad told me it’s easier to sell something if you’re interesting, and the best way to be interesting is to be interested.

Now, while that’s true, I like to take it a step further and say that it’s easier to sell something when you get people involved with stories.

When people know your story they start to feel like they’re part of it, and when people feel part of something they’ll naturally move in the direction that you want them to go.

GREG: I love that, and I really buy into the whole storytelling mentality. I think a lot of business owners can think about where their story came from, but one of the biggest questions and something you’ve been able to do with your business and your employees is: How do you get your team excited to tell that story and when should that story come out and really deliver an experience to the customer?

TRACY: Our team gets excited about our story because they see that it excites our customers, and of course that always makes it easier. However, I will admit that when you tell that same story a dozen times for several years it can be hard to put on a happy face and share that story with the same enthusiasm day in and day out.

We have to constantly tell our team that they’re like a world-famous rock band and when the doors open, they’re playing another encore every time they speak with another customer.

I kind of relate it to the band Kiss which was one of my favorite bands growing up, and forty years later I can’t imagine what it’s like for them to play “Rock and Roll All Night” every night, and at every event they play.

It must be excruciating to a degree, but I know that kind of liken our sales staff and our team members feeling the same way. When they talk to that customer it’s their encore, it’s their time to play “Rock and Roll All Night” one more time.

GREG: That’s great, and that’s another great analogy because I’m sure from you, from a fan’s perspective, if you went to a Kiss concert and they didn’t play the song, it would be disappointing, wouldn’t it?

TRACY: Of course it would be, because they always end a concert with “Rock and Roll All Night” and that’s what they’re best known for. They’ve got to tell their story and essentially, that three and a half to four minutes, that is their story. “Rock and Roll All Night”, word for word, is the story of their career and of their band, so they have to play that song.

GREG: I love it. I love it. Now, moving on to the second secret, and that is to create characters and you are a great person to talk about characters in your business. First, let’s get started. How do you create characters and how can other business owners create characters in their business?

TRACY: Sometimes our characters are created as natural extensions of our personality and our brand. For example, I went to radio and TV school and I grew up in an era when radio disc jockeys were still fairly relevant.

I dreamed of being a Casey Kasem or a Rick Dees, or even a Wolfman Jack, you know? I was just drawn into that old-fashioned radio DJ persona, and that’s kind of the character I portray in our commercials and our marketing. It’s an extension of who I am, but only bigger, kind of like an alter-ego.

At other times, characters are created entirely by accident, like the Uncle Frank character. I remember when that character was created; we actually were filming a textile commercial and my father was dressed in an Uncle Sam costume.

When he walked out- by the way, getting him in the Uncle Sam costume was always a struggle- but he came out and the videographer, who was knew, said, “Oh, you know, they should call you Uncle Frank, not Uncle Sam”.

A lightbulb went off at that moment and I didn’t own the dealership then but I looked at him and I said, “You know, that’s a great idea. We’re going to call you Uncle Frank.” Well, the commercial came out and it took off; not necessarily the commercial itself but the Uncle Frank character.

People actually started walking into the dealership asking for Uncle Frank, so we knew we were onto something. That was created entirely by accident. So how have characters impacted our customers in our own business? You know, as our business got bigger and bigger and we started growing, it was becoming almost faceless.

The characters that we created in marketing, it gave us a personality in a sea of sameness with all the other car dealerships in town. It gave us a personality and made people feel it was easier to have a relationship with us because we were real people and all the other car dealerships were only logos.

GREG: That’s a great, that’s a great explanation. Again, I encourage everyone listening to have that action guide in front of them, be taking notes, and see what you can learn from this.

We’re only two secrets in and you already should be thinking about ways to tell your story and ways to get your employees and team members excited to tell your story, and thinking about characters in your business. There’s a real importance there and you can see the longevity of it in Tracy’s business as well.

The third secret is to learn from outside of your industry. What are some tips, or strategies to learn from other industries that then you can kind of take and mold and bring them into your own business to make it better?

TRACY: I have a good friend by the name of Jimmy V and he has a great saying that’s really relevant here: it’s “Same is lame”. My dad told me that I wasn’t going to beat out my competitors by doing the same things that they were.

It’s a common sin of most businesses to borrow from within their own industry, but one of the most powerful things I ever learned was to look for inspiration everywhere else. Figure out how to adopt and adapt them and make them unique to me and my business.

GREG: That’s great. As we move on, number four is to create a powerful cast. Start to explain what a powerful cast can look like?

TRACY: I believe this cast actually looks different to everyone depending on what type of business they’re in. For example, my cast at the dealership is probably not the same cast as someone would want at a retirement home.

However, there are three common denominators that I look for in all my cast members: character, charisma, and heart. I think all business owners should look for cast members or team members with those three characteristics.

GREG: That’s great, and now what are some of your best tips to now take those characteristics get your cast to perform and show up for their performance every day on their job?

TRACY: Greg, that’s a great question, and I struggled with that answer for many years. There’s a book named The Experience Economy and I love the subtitle: “Work is a theater and every business a stage.”

I agree with this statement 100%. Like I shared earlier, we have to constantly tell our team that they’re like a world-famous rock and when the doors open they’re playing another encore every time they speak with another customer.

GREG: That’s great, that’s great. It’s a great book and a great reference for everybody that’s looking to get that cast to perform and show up and do a great job and deliver that customer experience day in and day out.

Now, the fifth secret, you say, is to follow a script. Why is what we say to our customers so important and what are some ways to get our team following a script when they’re dealing with customers and different interactions throughout the day?

TRACY: Sure. Well, you know, even the guy sweeping the streets at Disney has to follow an exact script when someone asks him for directions. What we say to people can make a huge difference to the impression we create.

It’s worth making sure that your people know what to say at key moments. The way someone answers the phone has a big impact on how people perceive you. As far as how to get your team to follow a script, the first step is to make it a part of the culture, which means it’s like breathing and it’s a part of who you are.

To be successful at it though, it’s all about P-D-R: practice, drill, rehearse. Scripts have kind of taken a bad rap because most people are really bad at them.

We’ve all heard the telemarketer that’s called us at home that sounds like they’re reading, and you know why they sound like they’re reading? Because they are. They didn’t practice, drill, and rehearse that script.

GREG: That’s great. That’s a great analogy and as we close out this second module in going through the first five secrets, I was really hoping you could share an example of an interaction that delivered that moneymaking customer experience when one of your team members used these defined scripts that you’ve ingrained into their culture to overcome some customer objections or questions and they got the deal done and at the end of the day, everyone walked out happy.

TRACY: Of course I can. In the automotive industry there are lots of variables. Folks go shopping at a dealership and may want a full-size SUV, but they need a monthly payment of $250 a month.

The person they speak to at the other dealership foolishly tells them that the payment on a full-size SUV will be around a $400 a month, but can buy a Ford Focus for $250 a month. So the customers say, “Oh, we’re going to think about it,” and they say thank you, and then they come to my store to shop around and what kind of car do you think they ask for?

Not the SUV; they ask for the Focus. Now why do they ask for the Focus? Because they think that’s the car that will work for their budget, and this may or not be true. So we’ve made it a point to ask every customer: Other than the car you came in looking for, what other types of vehicles have you been looking at?

It’s amazing the range of vehicle types you get when you ask this simple question. It’s scripted and it helps an additional fifteen to twenty folks drive home in a nicer, newer car from my dealership every month with one simple sentence.

GREG: Wow, that’s just really an incredible statement that you just shared. Really, it’s the little things just like that: having that script, that one scripted line, that question, that thing that’s going to get you to get your customers talking and opening up about their problems and their fears and the things that they need to make their life better, and scripting can be a great way to do that.

What I encourage everyone doing now in this second module is to look back at secrets one through five, all the way from telling your story to following a script, and see how they can apply to your own business and see how you can utilize these five secrets to really help you deliver that great customer experience.

In module three we’re going to go through the next set of secrets, secrets six through ten. Thanks again for reading Part Two, and we will see you again in Part Three.

– To Be Continued. Stay Tuned For Part 3 Coming Soon.

– To Read Part 1 Of This Series, Click HERE.

By |2013-03-26T11:10:00-04:00March 26, 2013|Blog|

Tracy Myers Shares Marketing Secrets In Virgina

tracy myers in virginiaTracy Myers, an award-winning small business marketing & branding solutions specialist shared money making marketing and branding secrets to a capacity crowd in Bluefield, Virginia on Thursday, March 7, 2013.

Myers taught an abbreviated an abbreviated version of the YOU Are The Brand, Stupid! seminar which is based on his #1 best selling book. He showed the attendees how to leverage their greatest asset with a step-by-step guide that shows them how to easily gain publicity and increased sales without having to spend their hard earned money on a pricey publicist.

Over the course of the seminar, Myers taught the group how to…

  • Be the media’s go-to expert in their industry, gaining prestige and valuable exposure for free.
  • Effectively harness social-media tools like Facebook, Twitter, Google+ and Instagram to boost their bottom line.
  • Host popular events that will have people clamoring to buy their product or service. 
  • Produce marketing materials that potential consumers actually want.
  • Cut their learning curve by two thirds and have a huge leg up on your competitors by sidestepping the top marketing mistakes.
  • Utilize 10 brand-building strategies to launch their business into hyper drive, and much, much more!

Click here to learn how to bring Tracy to your organization or function.

About The Sales Executive’s Club

Since its formation in 1954, the Sales Executives Club has played a vital role in advancing salesmanship in the Mercer/Tazewell county area and helps make it the important retailing-wholesaling service center that it is today.

There is a rich history associated with the Sales Executives Club. Formation of the club was sponsored by the Roanoke Sales Executives Club, which is now defunct. For several years, the club was associated with the New York based National Sales Executives Club, which no longer exists. Many things have changed over the years, but the one constant is the goal to provide assistance for our members in improving their own abilities and enhancing the performance of their businesses.

Over the years, some of the nation’s foremost speakers on salesmanship, advertising, public relations and related subjects have addressed the Sales Executives Club. We occasionally draw from the talents of our own members or prominent local executives to make presentations. The club also hosts periodic seminars and workshops available to members and their associates at a fraction of the cost normally associated with such high caliber programs.

The social hour that always preceeds the club’s dinner at Fincastle Country Club is a pleasant and helpful interlude each month. It enables members to get better acquainted and to indulge in “shop talk” in a relaxed and informal atmosphere. The social hour also reflects the opportunity for our “Mystery Handshaker”, another club tradition, to circulate and choose two members to receive door prizes. Indeed, some Sales Executives say this networking feature is as helpful to them in their businesses as the speaker following dinner.

About Tracy Myers 

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary… a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

As the founder of his own coaching & consulting program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy spends his spare time with charities that are close to his heart and has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

For more information about Tracy, visit his website at http://www.tracymyers.com

 

By |2013-03-09T10:33:31-05:00March 9, 2013|Blog, Events|

21 Secrets Of Creating A Money-Making Customer Experience/Part 1

Module 1: Overview of the 21 Secrets

PTF 21 secretsGREG: Hi and welcome to Uncle Frank’s 21 Secrets of Making a Money-Making Customer Experience. My name is Greg Rollett and on today’s program we have Tracy Myers.

If you guys want more information about Tracy, you can visit and learn more at www.TracyMyers.com. Tracy, welcome to today’s program.

TRACY: Greg, it is so good to be here. Thanks for having me.

GREG: We’re really excited to have you and we’re excited to reveal these 21 secrets of creating this money-making customer experience, but for those that are just getting involved in learning about you and what you do, I’d love if you could share a little bit about your passion, how you got into the industry that you got into, and how you made that transition to really helping others.

TRACY: Well, Greg, that’s a great way to lead into today’s program.You know, I really didn’t want to get into the family business. It’s a classic story of something that I really didn’t want to do because I wanted to set myself apart from my father.

My great-grandfather started the very first Frank Myers store more than 83 years ago, believe it or not, and when I was coming up it was just something I didn’t want to do because I wanted to forge my own path.

When I went to college I actually was going to study radio and television and did for a while, and I realized that the jobs I was getting offered was where I could make the money that I felt that I was worth, of course, being eighteen years old and all the experience I had at the time.

But I saw an ad in the paper and it said “Make as much as five thousand dollars a month and work your own schedule selling cars”. Even though I didn’t want to sell cars, I saw this ad and I said you know what, I know I can do that and I can probably do that just through college and I know I can make lots of money and then I can continue doing what I’m going to do.

Well, a funny thing happened while I was selling cars: I actually started enjoying it and making a lot of money doing it, and I realized that it wasn’t the industry that I didn’t like, it was the perception of the industry is what I didn’t like about it.

So I kind of went on a mission at that moment in time to change the perception of the used car industry and really the car industry in general. After working there an entire year through college, I was going to college from 8 to 1 and selling cars from 3 to midnight and my father knew nothing about it.

I called him up one day, and this was after a year and I said, “Dad, guess what? I’ve been selling cars for a year.” He said, “Well, that sounds great.” “And I think I’m ready to come home to the family business, I’m not in school anymore.” And he said, “Yeah, I know.”

Of course, I didn’t think he knew but the older we get the smarter our parents get, you know? And he said, “Yeah, I think I can make a place for you, come on in.”

So I left my job and I was making really good money at that point in time, I’d moved up to a sales manager actually at 18 years old. I came home, came to the dealership the next day, I had my shirt and tie on, and he said, “I think you’re a little overdressed, aren’t you?”

I said, “What do you mean? I’m going to be selling cars.” And he said “No, you’re going to be working in the detail shop.” Well, at that moment I was really angry, of course, but it was the best lesson my father ever taught me at that moment in time.

So here I am today, all these years later, and we’re real fortunate to have the business that we have here. It really has become the mission not only to change the perception of the automotive industry, but to create an experience for our customers that visit the store every day.

GREG: That was a really great story because it really does lead into all the things we’re going to talk about. I know through your experience just being that sales rep and then running your family business you’ve got these secrets and these strategies that have made you and your company successful.

That’s what we’re really going to cover in this first module and what I want to do is I kind of wanted to give everyone an overview and talk about why customer experience is so crucial, not just in today’s economy but in business in general.

– To Be Continued. Stay Tuned For Part 2 Coming Soon!

By |2013-02-27T19:07:55-05:00February 27, 2013|Blog|

Frankism #2 – Customers Must LOVE Your Process

“To achieve maximum success, customers must love your process as much as your products.”

2010UncleFrankThe perfect example of this Uncle Frankism is McDonald’s. No matter where you are, Russia, China or any of our 50 states, you can go to a McDonald’s and get basically the same hamburger. Their company’s processes are solid, tested and proven to be effective. That is one of the reasons they have achieved maximum success.

Most famous for their fries, they have the same fries in all of their international locations. They have taken ordinary potatoes (which anyone can buy) and created a product that millions of people around the world love. Whether its Poland or Alaska, McDonald’s fries are cooked the same way, in the same type of fryer, with the same type of oil, and the same amount of salt added. They taste the same and are served fresh and hot (in basically the same types of paper bags and boxes).

They have perfected not only their product, but also their process – what they purchase, how they preserve its flavor and how they cook, wrap and present it.

People want their food fast and consistent. McDonald’s gives them that.

There may be a different or better burger down the street, but if people see a McDonald’s while on a trip, they know what they will get – the same fast food packaged in the same way they get it at home. People know that McDonald’s processes are as good and reliable as their products.

When Uncle Frank was looking for a way to grow his car dealership, he turned to McDonalds for inspiration. He knew he would have to create a process that customers loved, and required that it be customer-friendly. In order to provide such, Uncle Frank eliminated commission-based sales in an effort to remove an outdated, unfriendly process.

He wanted his customers to have a better car shopping experience, instead of being hassled by a salesperson whose next paycheck depended on how much over invoice price they could charge their customers. So, he developed a consistent customer-friendly process of selling cars.

It became a well-known fact that buying a car from UncleFrank was an easy and pleasant process – honesty, fairness, prices posted right on the car, and all the free information that a car shopper wanted, with NO pressure to buy today and a quick and friendly check-out process, but not a hectic all day affair.

The process of buying a car at Uncle Frank’s became as good as the cars he sold. As a result, he sold more of them.

– Taken from the best-selling book Uncle Frank ‘Sez’/Copyright Tracy Myers

http://www.tracymyers.com/uncle-frank-sez/

 

 

By |2013-02-18T16:14:10-05:00February 18, 2013|Blog|

Best-selling Author Tracy Myers Named Producer On New Film

filmBest-selling author Tracy Myers, in a joint effort with Entrepreneurs International Foundation, is serving as a Producer of an upcoming documentary film from CelebrityFilms®.  Emmy® Award winning Director, Nick Nanton, is directing the film, which is a documentary about the Casa Hogar children’s home in Acapulco, Mexico. It launched production in early January, 2013.  

The documentary will reveal an in-depth look at the incredible story of the Casa Hogar children’s home in Acapulco, specifically how the home is providing a nurturing environment with a focus on education in this economically disadvantaged region. Casa Hogar is a children’s home that provides care, shelter, strength, love and hope in a Christian environment for orphaned and abandoned children in Acapulco, Mexico.

The work that the orphanage is doing “is changing the lives of these kids. They are bringing in kids from the streets and providing them with not only food, shelter and education, but most importantly the love of a family environment,” said Director Nick Nanton.  “We are excited that we got to film a movie as well as renovate their library and computer center with hundreds of new books and 10 new computers,” Nanton continued.

“Being Producer of this film was an incredible experience,” said Tracy Myers. “However, it was more about helping those kids than making a movie. The movie was just a bonus.”

Tracy Myers is joining The Emmy® Award winning team at CelebrityFilms® to help bring this film to full production. Tracy was also an executive producer of the film, “Esperanza,” filmed last year in The Dominican Republic and was the subject of the Emmy® nominated film “Car Men”.

About Tracy Myers 

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com 

Learn more about Casa Hogar at http://micasahogar.org/

 

 

By |2013-02-15T18:41:20-05:00February 15, 2013|Blog, Events|

Tracy Myers, Best Selling Author, Profiled In Success Magazine

 

Success Magazine with Tracy Myers Katie CouricBest-selling author Tracy Myers, was recently profiled in the November 2012 issue of Success magazine. In the 5 page feature, Repairing Brand Damage, Tracy Myers was interviewed about the proper way for a small business to handle a public relations nightmare.

Tracy stressed the importance of getting out in front of the story, of being honest and transparent. “To spread your message effectively, it’s essential to have your support group—what I affectionately call “the herd”—in place from the start. Your loyal customers—the die-hards—are your greatest allies. If anyone’s going to argue on your behalf, it’s them. Once something like this happens, it’s too late to get the troops together,” he says. “You need to do it now.”

To read the full article in Success magazine, go HERE.

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com

By |2013-02-11T08:00:13-05:00February 11, 2013|Blog, Winston Salem Business News|

Tracy Myers Featured in Forbes Magazine

Tracy Myers appears in Forbes magazine.

Tracy Myers appears in Forbes magazine.

7 time Best Selling Author, Tracy Myers, was recently seen in Forbes magazine as part of a feature called “America’s PremierExperts® Presents: Forecasts & Strategies For the New Year & Beyond.” In the Forbes feature, Tracy Myers was asked for his “top tips on health, wealth and success to help you thrive in the New Year and beyond.”

Mr. Myers remarked, “Treat prospects and customers as friends. You want people to feel that you care about them and that it’s not just about the money. Little things like remembering important personal details or sending a birthday card can make all the difference.”

Tracy Myers is an award-winning small business marketing and branding solutions specialist, best-selling author, speaker, business coach and entrepreneur. As the founder of his own coaching program, Tracy teaches ambitious professionals, entrepreneurs and business owners how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert brand.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards, and is an Executive Producer of the film “Esperanza”.

For more information about Tracy Myers, visit http://www.tracymyers.com

 

 

By |2013-02-09T15:51:15-05:00February 9, 2013|Blog, Winston Salem Business News|

Tracy Myers To Executive Produce New Documentary Film

Tracy E. Myers, Award-Winning Small Business Marketing & Branding Solutions Specialist and owner of Frank Myers Auto Maxx, will serve as an Executive Producer on the upcoming documentary film, “Esperanza”, from CelebrityFilms™.  Shot in the Dominican Republic, the film showcases Esperanza International – an organization that dedicates itself to free children and their families from poverty through initiatives that generate income, education and health, restoring self-worth and dignity to those who have lost hope. Emmy Award winning Director, Nick Nanton, directed the film.

Tracy Myers joined The Emmy Award winning team at CelebrityFilms™ to help bring this film to full production. The documentary reveals an in-depth look at Esperanza International’s incredible story and what can happen when people believe in an idea and act to make it come true.

Dave Valle, former Major League Baseball catcher, along with his wife Vicky founded the organization in 1995.  Learn more here: http://esperanza.org/home/about-us/founders-story.html. Their mission statement can be found here: http://esperanza.org/home/about-us/mission-statement.html

About Tracy Myers

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. He is commonly referred to as The Nation’s Premier Automotive Solutions Provider while Best-Selling author and legendary speaker Brian Tracy called him “a visionary…a Walt Disney for a new generation.”

He is also a Certified Master Dealer and was the youngest ever recipient of the National Quality Dealer of the Year award by the NIADA, which is the highest obtainable honor in the used car industry. His car dealership, Frank Myers Auto Maxx, was recently recognized as the number one Small Business in NC by Business Leader Magazine, one of the Top 3 dealerships to work for in the country by The Dealer Business Journal, one of the Top 15 Independent Automotive Retailers in the United States by Auto Dealer Monthly Magazine and one of the fastest growing privately owned small businesses in America by Inc. magazine.

Tracy has been featured in publications such as Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country. His inspirational stories and strategies for success have given him the opportunity to share the stage with the likes of Jack Canfield, Zig Ziglar (Author of See You At The Top), James Malinchak (Star of ABC’s The Secret Millionaire), Brian Tracy, Bob Burg (Co-Author of The Go-Giver), Tom Hopkins and Neil Strauss (Author of The Game & Co-Author of The Dirt with Motley Crue)…just to name a few.

Tracy is recognized as one of the top thought-leaders in the business world and has authored or co-authored 7 best-selling books alongside Brian Tracy (Author of Eat That Frog), Jack Canfield (Author of The Secret, Creator of the Chicken Soup for the Soul Series), Tom Hopkins (Author of How To Master The Art Of Selling) and many others, including the breakthrough #1 hit YOU Are The Brand, Stupid!. He was also featured in the Emmy nominated film “Car Men”, which won 5 Telly Awards.

As the founder of his own coaching program, Tracy teaches ambitious car dealership owners and employees how to get noticed, gain instant credibility, make millions and dominate their competition by building their expert status.

Tracy spends his spare time with charities that are close to his heart: He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

About Celebrity Films™

CelebrityFilms™ is led by Emmy® Award Winning Director and Producer, Nick Nanton and Emmy® Nominated Producer, JW Dicks. Dicks and Nanton produce multiple syndicated television shows including The Brian Tracy Show,Meet the ExpertsThe Michael E. Gerber Show, World Fitness EliteConsumer’s AdvocateThe New American Dreamand Health & Wellness Today.  Their productions have been nominated for 2 Emmy’s and they have been awarded 11 Telly Awards for excellence in television and film production.  Combined, they have produced and directed more than 300 television episodes and dozens of films.

Dicks & Nanton have been seen in USA TodayThe Wall Street JournalNewsweekInc. Magazine, The New York TimesEntrepreneur® Magazine, FastCompany.com and have appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well.

Learn more at http://www.CelebrityFilms.com

By |2013-01-24T17:23:41-05:00January 24, 2013|Blog, Winston Salem Business News|

Myers Welcomed Home To Packed Crowd At Linking Winston Salem Event

Tracy Myers, the award-winning small business marketing & branding solutions specialist from Winston Salem, brought his “YOU Are The Brand” presentation to a packed house of Linking Winston Salem members on December 11th, 2012. 

“It’s ironic that I’ve traveled the country the past 2 years teaching others about the power of personal marketing and branding but I rarely get to speak to my home crowd,” said Myers. “This was a fantastic opportunity and I can’t thank the nice folks of Linking Winston Salem enough for presenting me the opportunity.”

About Linking Winston Salem

Linking Winston-Salem is a gathering of professionals in Winston-Salem and Forsyth County wishing to grow professionally. Using new technology as well as old-fashioned networking opportunities, Linking Winston-Salem and you can help create an even better place to work and live.

About Tracy Myers

Tracy is an award-winning small business marketing & branding solutions specialist, car dealership owner, best-selling author, speaker, business coach and entrepreneur. Business Leader Magazine recently recognized his car dealership, Frank Myers Auto Maxx, as the number one Small Business in NC.

Tracy has been featured in publications such as Inc. Magazine, Forbes, USA Today and Success Magazine, been profiled on The Biography Channel and The History Channel, written for Fast Company, been a guest business correspondent for the FOX News Network plus he’s appeared on NBC, ABC and CBS affiliates across the country.

Tracy spends his spare time with charities that are close to his heart: Christmas Toy Drive, Uncle Frank Gives, Marketers for Good and WrestleCade. He has made his home in Lewisville, NC with his wife Lorna and their two children, Presley and Maddie.

 

 

 

By |2013-01-15T10:06:22-05:00January 15, 2013|Blog, Events, Winston Salem Business News|

Myers Offers Brand Building Tips At Sold Out ConvergeSouth

Award-winning small business marketing & branding solutions specialist, Tracy Myers, presented his keynote “YOU Are The Brand” at the sold out ConvergeSouth technology and business conference in Greensboro on October 12, 2012 at the Elon School of Law in Greensboro, NC. 

He shared tips that any business can use on building a brand. Here are a few:

– Create a website with great lead capture and that features you as the brand. Your website should be an extension of you and feature you, Myers says. Many business leaders don’t want to be the face of the company, but even in our technologically driven times people do business with other people, he told the audience.

– Give something to get something, whether it be to get people in the door or to build sales. During one promotion, Myers’ car dealership offered $5 Wal-Mart gift cards to get folks in the door that yielded a high return on investment. He joked that you’d be surprised to find out what people are willing to do for a $5 Walmart gift card.

– Provide customers with helpful information that draws them to your business, such as a blog or a newsletter that people want to read.

– Share success stories from happy customers in every venue — on the Web, in newsletters and on social media — but also be quick to publicly address complaints there as well.

– Self publish a book. It can be a series of articles collected over time, a topic-based special report or one where people submit their own stories for compilation. But publishing a book establishes you as an expert — and allows you to hand out what is essentially a 200-page business card.

– Make a splash in social media. Myers is on Twitter and Facebook constantly and does most of his own posts himself, joking that doing otherwise would be like another man taking out his wife. His tips: Don’t spam; use your own picture and not a logo; update frequently; be creative; have fun; and engage in conversation.

– Give customers a free sample that leaves them wanting to pay for more. Offer free e-books, courses or workshops, but use that as a funnel to get potential customers to pay for items.

Want to learn more about Myers and his work in branding and marketing? Myers would be the first to tell you that more information is available right here on his website.

* Thank you to Amy Dominello Braun with The Business Journal for her contribution to the story.

 

By |2013-01-14T15:24:14-05:00January 14, 2013|Blog, Events|
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